JCPenney 2011 Annual Report Download - page 10

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Please find page 10 of the 2011 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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celebrating the month
Every month, 14 million homes
across the country receive a stunning
book that creatively showcases our
merchandise in a way that reflects
the spirit and energy of that month.
Backed by a robust marketing
campaign, this monthly book serves as
an introduction to all the great things
available at jcpenney. Additionally, we’re adding special touches
– like a free family portrait in March or bunny ears in April – to
help customers celebrate what makes each month so special.
in sync with the
rhythm
of our
customers’
lives
In life, there are milestones and celebrations. Whether it’s
finding that perfect Valentine’s Day gift in February, honoring
our mothers in May or preparing our homes for holiday guests
in November, we want our customers to make jcpenney their
favorite shopping destination for all of life’s most cherished
moments. And to show just how much we get it, we are syncing
our business to the rhythm of our customers’ lives. By aligning
our promotions to a monthly cadence, customers can now
shop jcpenney on their terms, not ours.
10
| PROMOTION
april