JCPenney 2011 Annual Report Download - page 3

Download and view the complete annual report

Please find page 3 of the 2011 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 20

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20

In praise of fresh air
This year, we turn 110. We’re fine with growing old. We’re
not fine with growing stale. So, to celebrate, we’re going
to throw open the windows and let in some fresh air.
We’re rethinking and re-imagining, and if we find
that we’ve picked up any bad habits over the
decades, we’re going to leave them far behind.
We’re simply going to treat people as we’d like to be
treated ourselves. Fair and Square.
We won’t make anyone jump through hoops to get a
good price. We won’t fill mailboxes with junk. We’ll have
great prices every day and spectacular prices that last
a whole month. And it won’t stop there.
We’ll keep dreaming up new ways to make you
love shopping again, matching our calendar to
the rhythm of your life.
Because we’re not interested in being the biggest store
or the flashiest store.
We want to be your favorite store.
3