JCPenney 2011 Annual Report Download

Download and view the complete annual report

Please find the complete 2011 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 20

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20

J. C. Penney Company, Inc. summary annual report 2011
creating America’s favorite store

Table of contents

  • Page 1
    creating America's fa4orite store J. C. Penney Company, Inc. summary annual report 2011

  • Page 2
    table of contents 4 6 8 message from ron johnson personality price 10 promotion 12 product 14 presentation 16 people 17 place 18 board of directors 19 jcp leadership and stockholder information

  • Page 3
    ...day and spectacular prices that last a whole month. And it won't stop there. We'll keep dreaming up new ways to make you love shopping again, matching our calendar to the rhythm of your life. Because we're not interested in being the biggest store or the ï¬,ashiest store. We want to be your favorite...

  • Page 4
    ...logo is a key element of that personality. It's fresh, iconic and evocative of everything we stand for: Fair and Square. We're also transforming how we communicate with customers and have enlisted a fantastic new brand partner, Ellen DeGeneres, to help us in this effort. price Plagued by the "games...

  • Page 5
    ... We're breathing new life into the best of our existing brands and adding exciting new ones, like Martha Stewart® and l'amour nanette lepore™ . As part of our transformation, we will work with the best partners in the world to deliver extraordinary global brands that will forever change the way...

  • Page 6
    modernizing an iconic brand simply American a new logo takes shape We're redefining the jcpenney brand to be a store for all Americans - young, old, rich, poor, urban and rural - by offering an experience they can't get anywhere else. To honor our roots, we've introduced a new brand identity that ...

  • Page 7
    ... beloved television personality Ellen DeGeneres along for the ride. Given that one of her first jobs was working at a jcpenney store in Metairie, Louisiana, we couldn't think of a more appropriate spokesperson to help bring the jcpenney story to life. Through a unique promotional partnership that...

  • Page 8
    ... of pricing. no games. no gimmicks. Our approach to pricing has fundamentally changed. Rather than rely on constant promotions to attract customers, we're going to make every day a great reason to shop jcpenney. With no coupons, weekend sales or early morning doorbusters needed to get a great price...

  • Page 9
    month-long best it's best price friday. Three pricing examples of a jcp homeâ„¢ Pure Perfectionâ„¢ bath towel under our new pricing strategy. March down e4ery 1st and 3rd Friday. Just look for the blue. | PRICE $ 7 $ 5 $ 4 9

  • Page 10
    ... the rhythm of our customers' lives In life, there are milestones and celebrations. Whether it's finding that perfect Valentine's Day gift in February, honoring our mothers in May or preparing our homes for holiday guests in November, we want our customers to make jcpenney their favorite shopping...

  • Page 11
    American classics ne4er go out of style Our new creative direction takes a modern interpretation of the early Saturday Evening Post covers that celebrated everyday life in America. Our nostalgic yet whimsical approach to promoting everything from cardigans to table lamps is uniquely done in a way ...

  • Page 12
    brand new partnerships Our transformation plans have clearly caught the attention of the retail industry as many of the world's most recognizable brands and designers are interested in collaborating with jcpenney. Martha Stewart and runway fashion designer Nanette Lepore are among the first to bring...

  • Page 13
    ... Stewart stores will also give customers direct access to the products and expertise that have made Martha Stewart such a trusted household name. ele4ating our pri4ate brands As we transform our merchandise offering, the entire jcpenney merchant, design and sourcing teams are focused on elevating...

  • Page 14
    ... theme highlighted in our monthly book, stores bring each month to life with a fresh, clean look and bold color statements that showcase our must-have items of the season. Our sales floors now have wider aisles and considerably less signage so our great merchandise can stand out. These changes are...

  • Page 15
    ... our stores that gives customers a place to browse, relax or simply meet up with friends. In 2013, we'll introduce The Square, a re-imagined center core experience. The Square won't be about selling products, but rather a gathering place for ongoing attractions and services. By 2015, stores will...

  • Page 16
    ... vision is to create America's favorite store, our sights are also set on becoming America's favorite place to work. Our entire organization is undergoing an exciting cultural shift that merges the talents of our existing team with fresh perspectives offered by new associates. Our strategy requires...

  • Page 17
    ... a valued part of more than 1,100 communities across the U.S. and Puerto Rico. Over the coming years, we intend to update every jcpenney store while thoughtfully growing our broad store footprint. And starting in 2014, you will begin to see a new look as we debut our new store prototype. | PLACE 17

  • Page 18
    ...Ingram Micro Inc. Retired Chairman and Chief Executive Officer, RadioShack Corporation Mary Beth West 1,2 Executive Vice President and Chief Category and Marketing Officer, Kraft Foods Inc. 1. Member of the Audit Committee: This committee selects and retains the independent auditors for the annual...

  • Page 19
    ... Chief Talent Officer Michael Francis President Laurie Beja Miller EVP, The Square Kristen Blum EVP, Chief Technology Officer Mike Kramer Chief Operating Officer Tim Nichols EVP, jcpenney Stores stockholder information Ser4ices for registered stockholders Our transfer agent, Computershare...

  • Page 20
    J. C. Penney Company, Inc. | 6501 legacy drive | plano, tx 75024 | jcp.com