JCPenney 2007 Annual Report Download - page 7

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Please find page 7 of the 2007 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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7
serving our customers Whether navigating the store
aisles or jcp.com, our customers’ busy lives require that JCPenney makes
their shopping experience hassle-free. In stores, JCPenney offers a great
selection of fresh and exciting merchandise that features clear, understandable
pricing; wide aisles, enhanced lighting and easy checkout – all of which create
an easy – and fun – shopping experience.
Online, customers can find a variety of tools that make shopping even more
convenient – anytime, from anywhere. With studies showing that shoppers are
increasingly doing research online prior to visiting a store, jcp.com recently
added innovative features such as enhanced product information and search
capabilities, the ability to view weekly sales circulars online, and special
“shop with options” buttons enabling customers to easily “know if it’s in stock,”
“ship-to-store” and more.
jcp.com recently added “know before you go,” enabling customers to easily see if
merchandise is in stock at their local stores before leaving home.