JCPenney 2007 Annual Report Download - page 24

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JCPenney®
WINNING TOGETHER Principles
J. C. Penney Company, Inc. | 6501 Legacy Drive Plano, TX 75024 | jcp.com and jcpenney.net
associates
We value, develop, and reward the contributions and talents
of all associates
integrity
We act only with the highest ethical standards
performance
We provide coaching and feedback to perform at the highest level
recognition
We celebrate the achievements of others
teamwork
We win together through leadership, collaboration, open and
honest communication, and respect
quality
We strive for excellence in our work, products, and services
innovation
We encourage creative thinking and intelligent risk taking
community
We care about and are involved in our communities
we do this for our...
customers
We build lasting relationships by offering superior service and value
shareholders
We aspire to superior financial performance