JCPenney 2007 Annual Report Download - page 16
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JCPenney University
T U R N I N G J O B S I N T O C A R E E R S
16
engaging our
customers
customer focus Through their daily actions, our Associates serve as our
brand ambassadors, bringing “Every Day Matters” to life by engaging our customers as
friends, showing our customers that what matters to them, matters to us. Our new
initiative, CustomerFIRST, empowers Associates to exceed customers’ expectations,
building lasting relationships with them.
engaging our associates Engaged Associates are the key to
driving our business. To maintain this competitive advantage, we want to retain,
develop and attract the best talent in retailing by “becoming the preferred choice for
a retail career” – a key strategy of our Long-Range Plan. We’ve implemented several
initiatives that assist in career development, including the launch of JCPenney University
and continued jcp.com training for store Associates, enabling them to serve customers
more effectively.
growth through diversity Our focus on inclusion and diversity
creates a competitive advantage, allowing us to grow our business through our people.
A workforce that reflects our diverse customer base helps ensure that our products,
services and messages are always on target, in every community we serve.
The store managers’ leadership conference this year trained over 1,500 Company leaders on our new CustomerFIRST initiative.
JCPenney celebrated Black History Month
with an ESSENCE magazine insert featuring
JCPenney Associates.
All 155,000 Associates are enrolled
in JCPenney University.