JCPenney 2007 Annual Report Download - page 10

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Please find page 10 of the 2007 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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exciting concepts
A new tradition in American style for family and home Developed exclusively for JCPenney
by Global Brand Concepts, a division of Polo Ralph Lauren, American Living is an updated classic, traditional lifestyle brand capturing the
American spirit with its timeless style and impeccable quality. As the largest brand launch in Company history, it spans 40 merchandise
categories with a full range of apparel for women, men and children, along with accessories, footwear and home décor. American Living
enhances the quality of life for our customers with its aspirational quality and smart prices, ultimately elevating the JCPenney brand and
supporting our philosophy that “Every Day Matters.”
10
American Living in-store concept shops combine cross-divisional merchandise statements, showcasing the full lifestyle offering of the brand.
jcp.com features a special American Living tab
in its global navigation, providing
American Living its own online shop.
The launch of American Living was supported by the
largest marketing campaign in Company history,
which premiered during the 2008 Academy Awards®.