JCPenney 2007 Annual Report Download - page 15

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15
PHOTO BEING
RETOUCHED
Available across all shopping channels,
red box gifts took our holiday gift
assortment to a new level with unique
and innovative items.
Whether searching our special online
gift sitelet, flipping through our Ultimate
Giving Guide catalog, or consulting with
our in-store red box gift Associates –
who were trained in JCPenney’s gift
program – customers could turn to
JCPenney during the busy shopping
season and conveniently find the
perfect gift.
to choose JCPenney
more than merchandise Along with the most desired brands in retail, our customers enjoy the
convenience of one-stop shopping with an array of services:
Salon With more than 18,000 skilled Associates in over 900 full-service salons, JCPenney is home to the largest department store salon chain in the country.
Portrait JCPenney’s all-occasion portrait studios capture life’s precious memories.
Optical From exams to eyewear, JCPenney is the destination customers trust for their optical needs.
Custom Decorating With more than 425 studios nationwide, JCPenney has one of the most extensive networks of decorating professionals in the country today.
Gift Registry JCPenney offers one of the nation’s largest wedding and gift registries, boasting an expansive collection of must-have brands along with complimentary
gifts, services and special offers for registry customers. Additionally, JCPenney is the official wedding registry partner of David’s Bridal, the nation’s largest bridal retailer.
Portraits
Salon
Optical
Custom Decorating
Wedding and Gift Registry
the lifestyle shopping destination To ensure we continue to offer merchandise that inspires, we’re focused on
delivering styles that reflect the full range of our customers’ preferences through a merchandising initiative which targets four diverse lifestyles:
conservative, traditional, modern and trendy. Building on its success, we will launch a similar strategy in our Juniors’ department in 2008.
innovative marketing In 2007, JCPenney explored non-traditional media components with a webisode reality series;
in-cinema advertising; and mobile phone marketing campaigns that included text messaging, free downloads and even a “wake-up”
call feature for shopping the day after Thanksgiving. These innovative programs continue to differentiate JCPenney from the competition.