JCPenney 2007 Annual Report Download - page 13

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Please find page 13 of the 2007 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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13
g power brands
private power brands Leveraging a deep understanding of our customers, JCPenney offers several
powerful private brands, which are designed, developed and sourced in-house and generate approximately 45% of
our annual revenue. With strong customer acceptance and loyalty, these brands have meaningful recognition well beyond
our stores, jcp.com and catalog, allowing us to form deeper, more emotional and enduring relationships with our customers.