JCPenney 2007 Annual Report Download - page 14

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Please find page 14 of the 2007 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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14
exciting reasons
destination brands When customers think of these brands, they think JCPenney.
Our destination brands are important to customers as they offer quality and value.
National brands: JCPenney is the headquarters for the most recognized and desired national brands. In fact,
we are the No. 1 or No. 2 retailer for many must-have national brands including Levi’s, Dockers, Carter’s,
Alfred Dunner, Southpole, Easy Spirit, Nike, Van Heusen and more. Additions for 2008 include Le Tigre and
Messages from the Heart by Sandra Magsamen.
Exclusive brands: By partnering with today’s most renowned names in fashion, we’re able to provide our
customers with designer brands at smart prices. Found only at JCPenney, additions to our exclusive brands in 2007
included Liz & Co., CONCEPTS by Claiborne and C7P…A Chip & Pepper Production. In 2008, we’ll be adding
Fabulosity by Kimora Lee Simmons.