JCPenney 2007 Annual Report Download

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Please find the complete 2007 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Table of contents

  • Page 1

  • Page 2
    ... of contents 04 06 10 12 14 16 18 20 21 22 message to our stockholders easy to shop exciting concepts exciting power brands exciting reasons to choose JCPenney engaging our customers connecting with our communities board of directors and executive board financial highlights stockholder information

  • Page 3
    exciting, engaging three simple words three big ways to focus on our customer and make every day matter

  • Page 4
    ... JCPenney Afterschool Fund which assisted over 20,000 children with access to life-enriching afterschool programs, as well as earning the EPA's ENERGY STAR Partner of the Year for outstanding energy management and reductions in greenhouse gas emissions. n฀ The repurchase of $400 million of stock...

  • Page 5
    ... brand created exclusively for JCPenney by Polo Ralph Lauren's Global Brand Concepts. With merchandise in 40 categories for women, men, children and home, American Living is now available in 600 JCPenney stores, on jcp.com and through our catalogs. n The continued rollout of our highly successful...

  • Page 6
    easy to shop With more than 35,000 in-store registers enabled with jcp.com, Associates can help customers check merchandise availability or easily place orders online. 6

  • Page 7
    ... weekly sales circulars online, and special "shop with options" buttons enabling customers to easily "know if it's in stock," "ship-to-store" and more. jcp.com recently added "know before you go," enabling customers to easily see if merchandise is in stock at their local stores before leaving home...

  • Page 8
    ...stores opened in 2007 36 new stores planned to open in 2008 New Stores in 2007 New Stores planned for 2008 easy to find from coast to coast 1,067 JCPenney Stores... Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Puerto Rico 8 24 84 9 6 27 22...

  • Page 9
    ...an array of online gift registries for all of life's special occasions. the nation's largest general merchandise catalog business JCPenney customers can easily order - by phone or via jcp.com - a wide selection of merchandise from our three big books - Spring/Summer, Fall/Winter and Christmas - and...

  • Page 10
    ...home jcp.com features a special American Living tab in its global navigation, providing American Living its own online shop. The launch of American Living was supported by the largest marketing campaign in Company history, which premiered during the 2008 Academy Awards®. American Living in-store...

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    exciting concepts exciting Sephora inside JCPenney Our joint initiative with the industry's beauty authority continues to offer powerful opportunities for growth and profitability with its "store-within-a-store" appeal. Currently in 72 stores, we plan to expand Sephora to nearly 300 locations by ...

  • Page 13
    ... of our customers, JCPenney offers several powerful private brands, which are designed, developed and sourced in-house and generate approximately 45% of our annual revenue. With strong customer acceptance and loyalty, these brands have meaningful recognition well beyond our stores, jcp.com and...

  • Page 14
    ... for many must-have national brands including Levi's, Dockers, Carter's, Alfred Dunner, Southpole, Easy Spirit, Nike, Van Heusen and more. Additions for 2008 include Le Tigre and Messages from the Heart by Sandra Magsamen. Exclusive brands: By partnering with today's most renowned names in fashion...

  • Page 15
    ... JCPenney from the competition. innovative marketing Available across all shopping channels, red box gifts took our holiday gift assortment to a new level with unique and innovative items. Whether searching our special online gift sitelet, ï¬,ipping through our Ultimate Giving Guide catalog...

  • Page 16
    ...us to grow our business through our people. A workforce that reï¬,ects our diverse customer base helps ensure that our products, services and messages are always on target, in every community we serve. The store managers' leadership conference this year trained over 1,500 Company leaders on our new...

  • Page 17
    Transforming an ordinary transaction into a friendly interaction.

  • Page 18
    ..., the James Cash Penney Award for Community Service program provided contributions to charity organizations in honor of Associates' volunteer service - nearly 343,000 hours in 2007 alone. Our Corporate Social Responsibility report will be available in spring 2008 online at www.jcpenney.net. Simply...

  • Page 19
    JCPenney Afterschool Fund Because "Every Day Matters" in the life of a child, JCPenney directs its corporate giving toward helping our nation's most valuable resource - our children. This school year, more than 20,000 children across the nation are participating in safe, life-enriching afterschool ...

  • Page 20
    ... Marketing Officer John W. Irvin Executive Vice President, President of JCP Direct Beryl Raff Executive Vice President, General Merchandise Manager, Fine Jewelry 1. Member of the Audit Committee. This committee: n฀฀selects and retains the independent auditors for the annual audit of JCPenney...

  • Page 21
    ... in 2008, the Company changed its sales reporting to include online sales, through jcp.com, in comparable store sales. Comparable store sales presented in the table above have been reclassified for all periods presented to include jcp.com sales. (3) Calculations include the sales and square footage...

  • Page 22
    ... 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Release Date May 15, 2008 August 14, 2008 November 13, 2008 February 19, 2009 CONTACT INFORMATION J. C. Penney Company, Inc. 6501 Legacy Drive Plano, TX 75024 972-431-1000 Shopping: www.jcp.com Company information: www.jcpenney.net Media Relations...

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    easy, exciting, engaging

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    ... care about and are involved in our communities we do this for our...customers We build lasting relationships by offering superior service and value shareholders We aspire to superior financial performance J. C. Penney Company, Inc. | 6501 Legacy Drive Plano, TX 75024 | jcp.com and jcpenney.net