Harley Davidson 2010 Annual Report Download - page 7
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11
Turning Efciency
Into Higher Bandwidth
Harley-Davidson’s transformation of product
development involves more than just faster speed-
to-market for a major project like a new engine
or chassis. It involves the adoption of systems and
practices that let us accomplish more by
maximizing nite resources.
The world of product development is inherently
full of multiple needs and competing priorities,
from meeting the unique design requirements of
different global markets or compliance with noise
and emissions regulations, to bringing out more
performance accessories or introducing a new
Dark Custom™ model. Each of these requires time
and resources.
Through our product development transformation,
we are standardizing processes, scheduling and
pacing projects more methodically, and eliminating
waste. We are creating more efcient links between
product design and the assembly line, as the
restructuring in manufacturing increasingly enables
us to design to a single set of production standards.
As we move forward, we expect the culmination of
these process improvements to add around 30 percent
in project capacity to our product development system.
That boost in bandwidth, combined with customer-
led market insights, will mean more innovation, higher
quality and an even greater ability to exceed
customer expectations.
10 Customer-led Products Harley-Davidson, Inc. 2010 Annual Report