Harley Davidson 2010 Annual Report Download - page 13

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Please find page 13 of the 2010 Harley Davidson annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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While we don’t pretend to know everybody who is a potential
Harley-Davidson owner, we do know there’s an emotional
relationship that owners and aspiring owners have with our
brand. From Boomers to young adults, women and all
ethnicities, it’s an enormous, enduring competitive advantage
—
one that’s unique to our brand, wherever we go in the world.