Harley Davidson 2010 Annual Report Download - page 18

49.348.849.447.545.7 45.0 49.4 48.7 45.4 53.2 54.9 %
United States(1)
651+CC Motorcycle Registrations
H-D vs. Industry, units in thousands
MARKET SHARE
0706050300 01 02 04 08 09
600
0
400
500
200
300
100
10
259.7
542.9267.7
516.6
480.3
518.1
494.9
462.2
442.2
394.3
340.9
304.3
155.9
177.4
209.9
228.4
244.5
252.9
251.3
218.2
162.0
142.7
9.58.97.77.17.2 7.1 8.1 10.0 10.6 12.0 12.7 %
Europe(2)
651+CC Motorcycle Registrations
H-D vs. Industry, units in thousands
MARKET SHARE
0706050300
361.334.3
387.9
389.7
333.2
29.7
336.7
323.9
333.3
321.3
22.8
322.7
01 02 04 08 09
450
0
400
200
250
300
350
100
50
150
313.6
10
301.3
23.2
23.5
26.3
25.9
38.7
41.1
37.7
38.3
Harley-Davidson Motorcycle
Worldwide Shipments
Units in thousands
349.2
330.6
303.5
329.0
317.3
291.1
263.7
234.5
204.6
United States
International
350
0
250
300
150
200
100
50
0706
05
0300 01 02 04 08 09
223.0
10
210.5
01
5,727
Harley-Davidson, Inc.
Motorcycles & Related Products Revenue
Dollars in millions
5,801
5,727
5,594
5,342
5,015
4,624
4,091
3,407
2,943
0605040200 01 03 07 08
6,000
0
2,000
1,000
5,000
4,000
3,000
4,287
09
4,177
10
93
Harley-Davidson, Inc.
Diluted Earnings Per Share
From Continuing Operations
In dollars
3.93
3.74
2.92
3.41
3.00
2.50
1.90
1.43
1.13
0605040200 01 03 07 08
4.00
3.00
2.50
3.50
2.00
1.00
0.50
1.50
0
0.30
09
1.11
10
Harley-Davidson, Inc.
Capital Expenditures on Continuing Operations
Dollars in millions
219.6
242.1
229.0
198.4
213.6
227.2
323.9
290.4
203.6
0605040200 01 03 07 08
350
0
250
300
150
200
100
50
116.7
09
170.8
10
Harley-Davidson, Inc.
Year-end Stock Prices
In dollars
06050402
70.47
46.71
16.97
51.49
60.75
47.53
46.20
54.31
39.75
00 01 03 07 08
80
0
20
10
60
70
40
50
30
25.20
09
34.67
10
Harley-Davidson, Inc.
Common Shares Outstanding
Shares outstanding, in millions
232.8
0605 07 08
274.0
04
294.3
03
301.5
02
302.7
01
302.7
00
302.1
258.1
238.5
350
0
100
50
300
200
250
150
234.3
09
235.5
10
1,043
Harley-Davidson, Inc.
Income From Continuing Operations
Dollars in millions
1,043
934
684
960
890
761
580
438
348
0605040200 01 03 07 08
0
300
100
900
700
500
1,100
400
200
1,000
800
600
Income From Continuing Operations
Dollars in millions
71
09
260
10
.290
Harley-Davidson, Inc.
Dividends Per Share
In dollars
0.810
1.060
1.290
0.625
0.405
0.195
0.135
0.115
0.098
0605040200 01 03 07 08
1.300
0
0.300
0.100
1.100
0.700
0.900
0.500
0.40
09
0.40
10
32 Financial Highlights
Board of Directors
Harley-Davidson Inc.
Barry K. Allen
Senior Advisor, Providence
Equity Partners; President,
Allen Enterprises, LLC
R. John Anderson
President and Chief Executive
Ofcer, Levi Strauss & Co.
Richard I. Beattie
Chairman, Simpson Thacher
& Bartlett LLP
Martha F. Brooks
Former President and Chief
Operating Ofcer, Novelis Inc.
George H. Conrades
Executive Chairman,
Akamai Technologies, Inc.
Judson C. Green
Vice Chairman, NAVTEQ
Donald A. James
Co-founder, Equity Owner
and Chairman and Chief
Executive Ofcer, Deeley
Harley-Davidson Canada/
Fred Deeley Imports Ltd.
Sara L. Levinson
Former Executive, ClubMom,
Inc., NFL Partners, Inc. and
MTV Music Television
N. Thomas Linebarger
Chief Operating Ofcer and
President, Cummins, Inc.
George L. Miles, Jr.
Executive Chair, Chester
Engineers, Inc.
James A. Norling
Chairman of the Board,
GlobalFoundries, Inc.
Keith E. Wandell
President and Chief Executive
Ofcer, Harley-Davidson, Inc.
Jochen Zeitz
Chief Executive Ofcer and
Chairman of the Board, Puma AG
Harley-Davidson
Executive Leadership Team
John P. Baker
General Manager,
Corporate Strategy and
Business Development
Joanne M. Bischmann
Vice President, Communications
Tonit M. Calaway
Vice President,
Human Resources
Lawrence G. Hund
President, Harley-Davidson
Financial Services, Inc.
Paul J. Jones
Vice President, General
Counsel and Secretary
Matthew S. Levatich
President and Chief Operating
Ofcer, Harley-Davidson
Motor Company
John A. Olin
Senior Vice President and
Chief Financial Ofcer
Keith E. Wandell
President and
Chief Executive Ofcer
Company Information
Harley-Davidson, Inc.
3700 West Juneau Avenue
P.O. Box 653
Milwaukee, WI 53201-0653
414-343-4680
Internet Address:
www.harley-davidson.com
Museum Information:
Harley-Davidson Museum
400 West Canal Street
Milwaukee, WI 53201
877-436-8738
www.h-dmuseum.com
Plant Tour Information:
877-883-1450
Kansas City, MO Motorcycles
Menomonee Falls, WI Powertrain
Tomahawk, WI Operations
York, PA Motorcycles
The following are among
the Company’s trademarks:
HARLEY-DAVIDSON,
H-D, H-D1, SPORTSTER,
DARK CUSTOM, SUPERLOW,
RIDER’S EDGE, JUMPSTART,
H.O.G., HARLEY OWNERS
GROUP, ROAD GLIDE,
FORTY-EIGHT, and IRON 883.
All of the Company’s
trademarks are owned by
H-D Michigan, LLC, a
subsidiary of the Company,
which also manages
the Company’s trademark
strategy and portfolio.
Shareholder Information
Annual Meeting of Shareholders
The Annual Meeting of Shareholders
will convene at 10:30 a.m., CDT,
on Saturday, April 30, 2011,
at the Frontier Airlines Center,
400 West Wisconsin Avenue,
Milwaukee, WI 53203.
SEC Form 10-K
A copy of the Company’s
Annual Report as led with the
Securities and Exchange
Commission on Form 10-K may
be obtained from the Company
without charge to shareholders
or via the Company’s website.
Direct Stock Purchase and
Dividend Reinvestment Plan
To obtain information on the Direct
Stock Purchase and Dividend
Reinvestment Plan for our
stock, please contact our registrar
and transfer agent:
Computershare CIP
250 Royall Street,
Mail Stop 1A
Canton, MA 02021
www.computershare.com
866-360-5339 toll-free
or 312-360-5339
Contact Investor
Relations at:
877-HDSTOCK toll-free
414-343-4782
or e-mail: investor.relations
@harley-davidson.com
Corporate governance materials
may be obtained via our website
at www.harley-davidson.com,
including our Code of Business
Conduct, which is available in
eight languages.
Communication with the
Board c/o the Secretary of
Harley-Davidson, Inc.
3700 West Juneau Avenue
P.O. Box 653
Milwaukee, WI 53201-0653
© 2011 Harley-Davidson, Inc.
Design: VSA Partners, Inc.
Printing: Lake County Press
Photography: Eric Perry,
Ryan Streveler, Claire & Jeremy
Weiss, and various
This document contains statements of our beliefs, expectations
and objectives and other forward-looking statements
that are subject to risks that could cause actual results to be
materially different.
Those risks include, among others, that we may not be able to
execute our long-term strategy or effectively execute our
restructuring plans within expected costs and timing, and matters
we have noted in our lings with the SEC, including risk factors
that we identied in our Annual Report on Form 10-K for 2010,
a copy of which is included as a separate enclosure, which you
should review carefully.
Harley-Davidson disclaims any obligation to update information
in this document.
U.S. industry data is derived from information provided by
Motorcycle Industry Council. This third-party data is subject to
revision and update. Prior periods have been adjusted to include
all dual-purpose models that were previously excluded.
Europe data includes registrations in Austria, Belgium,
Denmark, Finland, France, Germany, Greece, Italy, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland, and the United
Kingdom. The Company derives its Europe industry data from
information provided by Giral S.A., an independent agency.
This third-party data is subject to revision and update. Europe
industry data includes three-wheeled vehicles.
The retail registration data for Harley-Davidson motorcycles
presented in these tables may differ slightly from the Harley-
Davidson retail sales data presented elsewhere in this report.
The Company’s source for retail sales presented elsewhere
in this report is sales and warranty registrations provided by
Harley-Davidson dealers as compiled by the Company.
The differences are not signicant and generally relate to the
timing of data submissions to the independent sources.
(1)
(2)
H-D Motorcycles Rest of Industry
H-D Motorcycles Rest of Industry
349.2
330.6
303.5
329.0
317.3
91.1
7
United States
International
350
Worldwide Shipments
Units in thousands