Harley Davidson 2010 Annual Report Download

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Harley-Davidson, Inc. 2010 Annual Report

Table of contents

  • Page 1
    Harley-Davidson, Inc. 2010 Annual Report

  • Page 2
    ... go. That was the story of Harley-Davidson in 2010. A year of putting strategy into high gear. A year when we went beyond fighting headwinds to seizing opportunities. A year of shifting preparation into iron-clad progress. All of it customer-led. Now it's time to twist the throttle. And lean forward...

  • Page 3
    ... 2010 Annual Report 03 Keith E. Wandell President & Chief Executive Officer Harley-Davidson made great progress in 2010 on transforming our company to be leaner, more agile and more effective than ever at delivering great products and an outstanding experience to our increasingly global community...

  • Page 4
    ... added dealer points in 13 developing markets in 2010, including India, Russia, Mexico, Turkey, Jordan, China and Ecuador, and for the first time the number of full-service Harley-Davidson dealerships outside the U.S. exceeded the number in the U.S. We also have opened regional headquarters offices...

  • Page 5
    Bolt by bolt, bike by bike, market by market, we're changing our approach to product development at Harley-Davidson. We're leaving nothing untouched in our drive to be leaner, faster and smarter at it. It's a beautiful, 108-year-old work in progress that ...

  • Page 6
    ... Harley-Davidson, Inc. 2010 Annual Report 09 Taking Time Off the Clock Customers are expecting more. The market is moving faster. And we're getting quicker. For Harley-Davidson, speed-to-market is an essential part of fulfilling riders' dreams with the right motorcycle at the right time-bikes...

  • Page 7
    ... Customer-led Products Harley-Davidson, Inc. 2010 Annual Report 11 Turning Efficiency Into Higher Bandwidth Harley-Davidson's transformation of product development involves more than just faster speedto-market for a major project like a new engine or chassis. It involves the adoption of systems...

  • Page 8
    ..., paint and engine finishes, and foot control locations, riders can dramatically alter the look and fit of the motorcycle. Factory customization is a game changer-one that is part of a strategy to deliver innovative and unmatched customer experiences. It's the latest element in Harley-Davidson...

  • Page 9
    ... it. Harley-Davidson's manufacturing operations have initiated the most significant evolution in our recent history, taking a commitment between labor and management to a real-world, hands-on transformation that's designed to deliver the right bike to the right customer at the right time- the right...

  • Page 10
    .... 2010 Annual Report 17 Q&A with Matt Levatich, President & Chief Operating Officer, and Karl Eberle, Senior Vice President, Manufacturing, Harley-Davidson Motor Company Why is Harley-Davidson transforming its production and what does it mean to be a customer-led manufacturer? Matt It's one part...

  • Page 11
    ... Customer-led Manufacturing Harley-Davidson, Inc. 2010 Annual Report 19 Now, individuals can be responsible for more than one task on more than one style of bike. And the assembly line is being redesigned so that every part has a consistent place in the line-wheels, handlebars, powertrain, tank...

  • Page 12
    20 Customer-led Manufacturing Harley-Davidson, Inc. 2010 Annual Report 21 What's an example of that? Karl Our best-practice circles. They're a huge part of bringing the art and science of motorcycle manufacturing together in a consistent way. These are groups of hourly and salaried employees ...

  • Page 13
    ...a potential Harley-Davidson owner, we do know there's an emotional relationship that owners and aspiring owners have with our brand. From Boomers to young adults, women and all ethnicities, it's an enormous, enduring competitive advantage- one that's unique to our brand, wherever we go in the world.

  • Page 14
    ... buyers are new to Harley-Davidson and two-thirds are outreach customers. It takes dealers who bring our brand to life in local communities and teach thousands to ride every year through our Rider's Edge® program. It takes reaching riders through online communities like Facebook, where we have more...

  • Page 15
    ... as Harley-Davidson continues to extend its reach and influence among young adults and in global markets, our brand strength among core riders remains without parallel. In 2008, 2009 and again in 2010, in the midst of everything the economy could throw our way, we not only protected our leadership...

  • Page 16
    ... Harley-Davidson, Inc. 2010 Annual Report 29 MEXICO INDIA AUSTRIA SWITZERLAND IRELAND New dealerships like Queretaro, Mexico are part of Harley-Davidson's expectation to add 100 to 150 international dealer points over a five year period through 2014. JORDAN FRANCE In 2007, Harley-Davidson...

  • Page 17
    ... 2011 related to Kansas City Vehicle Operations, to deliver between $305 million and $325 million in annual ongoing savings upon completion of those restructuring activities. Harley-Davidson's share price increased 37.6 percent during 2010 and the Company paid out dividends of $.40 per share in 2010...

  • Page 18
    ...Avenue P.O. Box 653 Milwaukee, WI 53201-0653 414-343-4680 Internet Address: www.harley-davidson.com Museum Information: Harley-Davidson Museum 400 West Canal Street Milwaukee, WI 53201 877-436-8738 www.h-dmuseum.com Plant Tour Information: 877-883-1450 Kansas City, MO Motorcycles Menomonee Falls, WI...

  • Page 19
    ... roads of the world by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own individuality. Harley- Davidson, Inc. 3700 West Juneau Avenue P.O. Box 653 Milwaukee, Wisconsin 53201-0653 www.harley-davidson.com