Experian 2014 Annual Report Download - page 21
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It’s been a long day. After dinner, you notice a TV ad with a good
deal on new smartphones. You reach for your tablet and go
online to connect with your friends and ask which phone brands
they like. A banner ad from your current provider reminding you
it’s probably time to upgrade your old phone takes you to its
website, where you browse the latest models.
The next day, you head to your provider’s store and pick out a
new phone. The sales assistant couldn’t be more helpful and
once you have identified yourself with some basic details, they
know which mobile bundle to offer you so you spend less time
on selection.
He offers you a buy-back discount on your current phone, takes
a few more details, including your full name and post code,
which you verify with your driver’s licence, and then suggests,
based on your financial situation, that you spread your payments
for the new phone over 12 months. You’re in and out within
30 minutes.
A couple of days later you receive a thankyou email for
upgrading, along with a 50% discount on broadband and
accessories that perfectly pair with your new phone. That’s
a good offer. What a useful, easy-to-deal-with company.
You’ve been in back-to-back meetings all day
since 8am, and on your commute home you
dropped your smartphone and cracked its screen…
Telecommunications
17
Strategic report • How Experian helps: Telecommunications
How Experian helps
We help companies to engage
with you at your convenience and
through your preferred channel,
making it easier for you to find
goods and services you’re most
likely to be interested in. Our high-
quality data and analytics save
you time by pre-qualifying you for
the most appropriate offer and by
accurately filling in your address
details, and our robust verification
checks at the point of sale help to
prevent someone else from taking
out credit in your name.