DHL 1999 Annual Report Download - page 61

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Express
67
Corporate Division
Outlook – Development of international parcel
and express service markets with a standardized
range of innovative products
The Deutsche Post Euro Express business segment will
continue to be a key element in achieving our strategic
objective of seizing new growth opportunities arising from
the progressive liberalization of the world’s mail, parcel
and express service markets. We will continue to move
rapidly ahead with our internationalization and, most
importantly,with the integration of our new acquisitions.
Upcoming measures revolve primarily around the
implementation of a standardized, pan-European range
of products based on uniform European quality stand-
ards and IT solutions.
A broad product line and top customer service are key
factors for strengthening our competitiveness,factors that
we plan to steadily strengthen and enhance in the future.
When targeting business customers, such steps will
include enlarging our product portfolio, launching mar-
ket development activities that are aimed at specific indus-
tries,and developing customized services that cover every
link in the logistics value-added chain.
Europolitan, DHL’s parcel product for the European
market, is set to be integrated during the year 2000.We
will handle the ground transport for DHL. Thanks to
our partnership with DHL,we now have another option
for fast delivery to offer our customers.
Backed by our newly restructured sales organization,we
will be focusing in the coming year on expanding our
customer base among small and medium-sized custom-
ers and on strengthening our business relations in all
fields.
With an eye to expanding our capacity levels, we will
also be upgrading our production systems in those par-
cel sorting centers with particularly heavy traffic and
gearing up for growing item volumes.Over the course of
the year 2000, our parcel sorting centers will be equip-
ped with an IT-based OCR system that automatically
recognizes the address on parcel items. Developed at
IBM’s research and development centers, our PALS
(Parcel Address Reading System) system is setting new
standards in the global postal market.