DHL 1999 Annual Report Download - page 46

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The method of choice for approaching customers is
shifting away from mass communication and toward
individualized dialogue.We are using this trend to our
benefit by offering corresponding services.Within this
scenario, we view ourselves as a driving force behind
direct marketing. Using an extensive concept, we also
actively help small and medium-sized businesses take
their first steps in the direct marketing field. As part of
these activities, we developed a program especially for
this target group under the motto “DIREKT MEHR”.
This program consists of three equally important
modules, a direct marketing catalogue, solution pack-
ages and our “DIREKT MEHR”newsletter and is based on
an intensive, collaborative dialogue between Deutsche
Post and its business customers.
Parallel to our dialogue program, we also expanded our
online presence into a comprehensive platform for the
entire direct marketing sector.For the first time last year,
we offered a free catalogue of service providers, listing
more than 1,600 providers and containing company
profiles of players in the direct marketing and associated
fields. This catalogue offers speedy help for all those
customers looking for a suitable partner to help them
with their direct marketing campaigns.
Mail
49
Corporate Division
Direct marketing
provides for substantial
growth in mail volumes.