Columbia Sportswear 2002 Annual Report Download - page 9

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The following table presents the approximate percentages of net sales attributable to each of our principal
product categories for each of the last three years.
2002 2001 2000
Outerwear ........................................... 51.8% 51.7% 52.5%
Sportswear .......................................... 30.0 29.9 33.0
Footwear ............................................ 13.5 13.9 11.2
Accessories .......................................... 4.7 4.5 3.3
Total ............................................... 100.0% 100.0% 100.0%
Outerwear
Outerwear is our most established product category. Our outerwear is designed to protect the wearer from
inclement weather in everyday use and in a variety of outdoor activities, including skiing, snowboarding, hiking,
hunting and fishing. Many of our jackets incorporate our popular Columbia Interchange System®, which we
introduced in 1983 and features a 3- or 4-jackets-in-1 design. Jackets incorporating the Interchange System
typically combine a durable, nylon outershell with a removable, zip-out liner. The outershell and the liner may be
worn separately or together. This layering approach provides the wearer with a jacket for all seasons and weather
conditions at a reasonable price.
Our skiwear line is the best selling brand of skiwear in the United States and includes products such as
parkas, vests, ski pants and pullovers.
Our line of snowboard apparel, which carries the Convert®label, is another important component of the
outerwear category. We were one of the first companies to identify and react to the rapid emergence of
snowboarding as a popular sport and, as a result, our Convert line is now one of the top selling brands of
snowboard apparel in the United States.
Hunting and fishing products constitute one of our longest running product lines in the outerwear category.
These merchandise offerings include apparel for the serious sportsman engaged in a variety of hunting and
fishing activities. All of these products, including parkas, shells, vests, liners, bib pants and rain suits incorporate
a variety of specific-purpose, tailored features that enhance our reputation as a leader in this category of
outerwear.
We also produce a separate line of youth outerwear products. The market for youth outerwear is significant
and we are able to use our expertise in outerwear design and sourcing to meet the needs of the youth market.
Sportswear
In 1993 we began targeting sportswear as a growth opportunity. Building on a foundation of authentic
fishing and hunting shirts, we have expanded our sportswear product offering.
Our sportswear line is made up of outdoor sportswear and GRT®(Gear for Rugged Trekking and Travel).
The outdoor sportswear product line, consisting primarily of hiking shorts, water sport trunks, fleece and
pile products, sweaters, chinos, knit shirts, woven shirts, sweats, and jeans, appeals to both the serious
outdoorsman and the more casual wearer who wants to project an outdoor image.
For the consumer interested in trekking and adventure travel, our GRT line of active outdoor performance
apparel offers a line of lightweight products, many of which incorporate our Omni-Dry®system of moisture
management.
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