Chili's 2008 Annual Report Download - page 7

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At the end of fiscal year 2008, our international
exposure consisted of 178 Brinker restaurants in
24 countries. Those totals, added to our domestic
presence, translate to 1,888 restaurants worldwide.
5) Pace and Convenience
Perhaps our most exciting area of focus is
transforming the casual dining experience in
terms of pace and convenience for the guest.
From what our guests tell us in satisfaction
surveys, pace and convenience is all about guest
choice – putting them in control of the dining
experience. Whether the guest is in a hurry
or wants to relax over a leisurely meal, Brinker
brands deliver an experience like none other in
the industry. Our focus on hospitality combined
with process improvements and significant
investments in new restaurant technologies will
enable us to grow our business by delivering
a tailored dining experience for each guest.
Comprehensive hospitality training emphasizes
the importance of looking for clues that help
Team Members understand and act on our guests’
needs. In addition, we are streamlining and
revamping processes in the front and back of the
house so food delivery can be appropriately timed
and servers can be more accessible and attentive
to guests in the dining room.
Our focus on pace and convenience is not limited
to the dine-in experience. We are also building
on our strength and innovation in ToGo by
implementing significant improvements that
help us deliver hot, fresh orders that are on
time and accurate. These improvements include
new technologies as well as new packaging and
new processes designed to offer a superior
ToGo experience.
C H A I R M A N ’ S L E T T E R
GIVING BACK
Even as we expand the reach of Brinker International around the globe, our hearts remain rooted
in the many communities we serve. Our mission, Serving the world a great taste of life through
the Power of Welcome, is about more than serving great food. It’s also about sharing the fruits of
our success and improving the quality of the lives of others through charitable support, community
outreach, and volunteerism.
Chili’s guests and Team Members come together each September to raise funds for St. Jude Children’s
Research Hospital® through the “Create-A-Pepper to Fight Childhood Cancer” campaign. This past year
alone, an amazing $8.2 million was raised by Chili’s for St. Jude. Maggiano’s Little Italy supports the