Chili's 2008 Annual Report Download - page 14

in-restaurant dining and patio dining in all locations. On The Border also offers the convenience of a
To-Go menu and To-Go entrance to speed take-out service in most locations. In addition to To-Go, On
The Border offers catering service from simple drop-off delivery to full-service event planning.
During the year ending June 25, 2008, entr´ ee selections ranged in menu price from $7.49 to $13.99.
The average revenue per meal, including alcoholic beverages, was approximately $14.09 per person.
During this same year, food and non-alcoholic beverage sales constituted approximately 81.6% of the On
The Border’s total restaurant revenues, with alcoholic beverage sales accounting for the remaining 18.4%.
Our average annual sales volume per On The Border restaurant during this same year was $2.8 million.
Maggiano’s Little Italy
Maggiano’s is a full-service, national, casual dining Italian restaurant brand. Each Maggiano’s
restaurant is a classic Italian-American restaurant in the style of New York’s Little Italy in the 1940s. Our
Maggiano’s restaurants feature individual and family-style menus, and most of our restaurants also have
extensive banquet facilities that can host events up to 300 people. We have a full lunch and dinner menu
offering chef-prepared, classic Italian-American fare in the form of appetizers, and bountiful portions of
pasta, chicken, seafood, veal and prime steaks. Our Maggiano’s restaurants also offer a full range of
alcoholic beverages, including a selection of quality premium wines.
During the year ending June 25, 2008, entr´ ee selections ranged in menu price from $8.25 to $38.95.
The average revenue per meal, including alcoholic beverages, was approximately $26.17 per person.
During this same year, food and non-alcoholic beverage sales constituted approximately 81.1% of
Maggiano’s total restaurant revenues, with alcoholic beverage sales accounting for the remaining 18.9%.
Sales from our banquet facilities made up 21.0% of our total restaurant revenues for the year. Our average
annual sales volume per Maggiano’s restaurant during this same year was $8.9 million.
Romano’s Macaroni Grill
Macaroni Grill is a full-service, national, casual dining Italian restaurant brand. Our guests enjoy
chef-created dishes inspired by our culinary heritage at Macaroni Grill. Our menus include signature
pastas, pizzas, grilled steak, seafood, salads and delicious desserts—all prepared by our talented chefs in
open kitchens. Our Macaroni Grill restaurants feature brick ovens, festive string lights, fresh gladiolus, and
a broad selection of house and premium wines. Additionally, our guests enjoy the convenience of Macaroni
Grill’s Curbside-To-Go service. We deliver delicious, chef-prepared meals right to their cars for our guests
to enjoy at home. Macaroni Grill also offers catering service from drop-off delivery to full service event
planning in many locations.
During the year ending June 25, 2008, entr´ ee selections ranged in menu price from $8.99 to $19.49,
with chef features priced separately. The average revenue per meal, including alcoholic beverages, was
approximately $15.83 per person. During this same year, food and non-alcoholic beverage sales constituted
approximately 88.3% of Macaroni Grill’s total restaurant revenues, with alcoholic beverage sales
accounting for the remaining 11.7%. Our average annual sales volume per Macaroni Grill restaurant
during this same year was $3.2 million.
Business Strategy
Our long-term vision is to be the dominant, global casual-dining restaurant portfolio company. To
achieve our vision, we are focused on building a business model that will enable us to achieve sustainable
growth in a variety of economic environments in order to create long-term value for our shareholders. We
believe the key to reaching this goal resides within our existing restaurants by leveraging the strong
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