Chili's 2008 Annual Report Download - page 13

DOCUMENTS INCORPORATED BY REFERENCE
We have incorporated portions of our Annual Report to Shareholders for the fiscal year ended
June 25, 2008 into Part II hereof, to the extent indicated herein. We have also incorporated by reference
portions of our Proxy Statement for our annual meeting of shareholders on October 30, 2008, to be dated
on or about September 11, 2008, into Part III hereof, to the extent indicated herein.
PART I
Item 1. BUSINESS.
General
References to ‘‘Brinker,’’ ‘‘the Company,’’ ‘‘we,’’ ‘‘us,’’ and ‘‘our’’ in this Form 10-K are references to
Brinker International, Inc. and its subsidiaries and any predecessor companies of Brinker
International, Inc.
We own, develop, operate and franchise the Chili’s Grill & Bar (‘‘Chili’s’’), On The Border Mexican
Grill & Cantina (‘‘On The Border’’), Maggiano’s Little Italy (‘‘Maggiano’s’’) and Romano’s Macaroni Grill
(‘‘Macaroni Grill’’) restaurant brands. The Company was organized under the laws of the State of
Delaware in September 1983 to succeed to the business operated by Chili’s, Inc., a Texas corporation,
which was organized in August 1977. We completed the acquisitions of Macaroni Grill in November 1989,
On The Border in May 1994, and Maggiano’s in August 1995.
Restaurant Brands
Chili’s Grill & Bar
Chili’s is a recognized leader in the full-service, casual dining category and features a varied menu.
Hospitality has been the foundation of who we are and how we serve our guests for more than 33 years.
Every day at Chili’s locations around the world, our guests are greeted with ‘‘Welcome to Chili’s’’.
Chili’s menu features signature offerings such as Big Mouth Burgers and Bites, Baby Back Ribs,
Sizzling Fajitas and our Triple Dipper Appetizer, to name just a few. Our varied menu ensures we have
something for everyone during dinner and lunch, any day of the week. We pride ourselves on offering
substantial portions of flavorful, high quality food at affordable prices. In most of our Chili’s restaurants,
you will find a Margarita Bar serving a variety of specialty margaritas, including our signature Presidente
Margarita and a full selection of alcohol. Chili’s also offers time-starved guests the convenience of great
quality food, via the ToGo menu and separate ToGo entrances in the majority of our restaurants.
To provide guests an atmosphere of kicked-back energy, Chili’s southwestern d´ ecor includes booth
seating, tile-top tables, wood and brick walls covered with interesting memorabilia. In 2007, we began a
re-imaging initiative to ensure that our older restaurants remain current.
During the year ending June 25, 2008, entr´ ee selections ranged in menu price from $5.99 to $17.29.
The average revenue per meal, including alcoholic beverages, was approximately $12.93 per person.
During this same year, food and non-alcoholic beverage sales constituted approximately 86.8% of Chili’s
total restaurant revenues, with alcoholic beverage sales accounting for the remaining 13.2%. Our average
annual sales volume per Chili’s restaurant during this same year was $3.2 million.
On The Border Mexican Grill & Cantina
On The Border is a full-service, casual dining Mexican restaurant brand. On The Border’s menu offers
a wide variety of Mexican favorites and is best known for its fajitas and margaritas. Our On The Border
restaurants also offer a variety of innovative menu items from Guacamole Live!, Loaded Carne Asada
Tacos, Spicy Buffalo Chicken Tacos, and Enchiladas Suizas. On The Border offers full bar service,
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