Chili's 2008 Annual Report Download - page 5

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Please find page 5 of the 2008 Chili's annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Ranch dressing for dipping, quickly became the
number-one selling burger on the Chili’s menu.
On The Border Mexican Grill
& Cantina® proudly serves some of the world’s
favorite Mexican food, and continually looks for
opportunities to spice up the menu with new
offerings that include guest favorites, exciting new
features, healthier choices, and value offerings.
New versions of tacos and fajitas have been added
to the menu, along with new specialty drinks.
On The Border® was named the platinum winner
of the 2008 Consumers’ Choice in Chains
award in the Mexican segment by Restaurants
& Institutions magazine, an award voted on
by consumers.
Maggiano’s Little Italy® serves up
consistent culinary excellence with innovative,
made-from-scratch recipes created by talented
chefs. Combining the freshest ingredients
available into creative new dishes, the brand
highlights seasonal specials as well as the
popular family-style dining. Well-appointed yet
comfortable banquet spaces are perfect for all
types of special celebrations and continue to
be an important part of the business. In May,
our Maggiano’s® team was honored by Nations
Restaurant News with a 2008 Menu Masters
Award for Best Single Product Rollout – Braised
Beef Cannelloni.
At Romano’s Macaroni Grill®, the
brand builds on the success of its chef-inspired
menu by masterfully blending the tastes of Italy
with modern inspiration. Wine-inspired creations
were introduced this year along with a popular
promotion, “Create Your Own Primo Pasta”.
This promotion allowed guests to “play chef”
by choosing among six premium ingredients to
customize their pasta creations.
Our culinary and marketing teams at all four
brands have developed menu options that allow
guests to enjoy a high-quality restaurant meal
at a great value. Whether a guest dines at a
Brinker restaurant in Dallas or Dubai, they will
experience our unwavering commitment
to quality.
4) International Expansion
The rising costs of construction, labor, and
commodities demand a more disciplined approach
to domestic growth. Accordingly, we’ve adjusted
our strategy by moderating our domestic
corporate openings for the near future and
focusing more heavily on the performance
of our existing restaurants. Additionally, we
are cultivating strong franchise partnerships
both domestically and internationally. Our
partners are experienced business owners
C H A I R M A N ’ S L E T T E R
Brisket Tacos
On The Border Mexican
Grill & Cantina
Baked Ziti & Sausage
Maggiano’s Little Italy