Chili's 2008 Annual Report Download - page 4

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»Make it Right – with the freedom to serve.
We’ll do whatever it takes to make sure
our guests feel special and leave happier
than when they came in.
»Give Back – we’ll share our spirit of generosity
by lending a hand to our Team Members,
friends, and neighbors in need.
Guests receive the highest level of service and
hospitality because we have the tools available
to ensure we hire Team Members for both their
service skills and their hospitality quotient.
2) Restaurant Atmosphere
Ensuring that our restaurant atmosphere
represents the unique personalities of our
brands and offers a warm and welcoming setting
for guests is another key focus for Brinker
International. Our current re-imaging program
at Chili’s® provides a more contemporary take on
our well-known brand in a fun and festive manner
while also driving incremental traffic. Based on
guest feedback and the goal of providing the most
comfortable, efficient, and hospitable experience
for guests at each of our brands, we will continue
to look at ways to offer an atmosphere that our
guests will truly enjoy.
3) Food and Beverage
Excellence
Excellence at the core of our business is an
ongoing area of focus for Brinker brands as we
deliver daily on high standards of execution and
quality in food and beverage. We also strive to
offer an enticing array of menu items that align
with the culinary perspective of each brand,
while continually introducing new dishes that
acknowledge current trends and intrigue our
loyal guests.
Chili’s Grill & Bar®, our flagship brand,
continues to differentiate itself by capitalizing
on the vibrant personality of the brand’s iconic
chili pepper. Guests can take a break from the
mundane and everyday sameness by “Peppering
In” some fun with meals that are anything but
ordinary. They continue to enjoy such favorites as
Chicken Crispers®, Baby Back Ribs, Fajitas, and
Big Mouth Burgers®. A new addition this year, Big
Mouth
® Bites, mini burgers served with Jalapeño
C H A I R M A N ’ S L E T T E R
Big Mouth® Bites
Chili’s Grill & Bar
Sizzling Shrimp Scampi
Romano’s Macaroni Grill
Chili’s newly remodeled
Margarita Bar