Caterpillar 2011 Annual Report Download - page 36

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Customer & Dealer Support 36
WHAT THE WORLD NEEDS | 2011 YEAR IN REVIEW
Chairman’s
Message
Construction
Industries
Customer &
Dealer Support
Financial Products &
Corporate Services
The Caterpillar
Foundation Leadership Performance
Resource
Industries
Energy &
Power Systems
The Cat® CT660, the first in a full line of Class 8 vocational trucks,
was developed by Caterpillar, but designed with feedback from
Caterpillar customers. The result has been a resounding success.
“This may be Caterpillar’s most intensely researched product
ever,” said George Taylor, director of the Global On-Highway
Truck Group. “We spent many hours speaking with Cat® ‘yellow
iron’ customers.”
Extensive research and attention to the voice of our customers
allowed the CT660 design to be seamlessly integrated into the
entire Caterpillar fleet. Indeed, Caterpillar customers have
received the CT660 with open arms, calling it the most innovative
truck on the market due to its unique ergonomic design, attention
to detail, and inclusion of Caterpillar’s proprietary comprehensive
asset and fleet management tool, Product Link.
“Really, the development of this truck was about a company
focusing for the first time not just on the truck itself, but the
application of that truck in a business,” explains Taylor. “The
trucks complement other Cat® equipment, and dealers recog-
nize how important the trucks will be to customers in handling
the demands of the work they do.”
The CT660 offers a wealth of configuration options to contractors
and construction crews, so each customer’s truck can be built
specifically for their demanding application. Additionally, Cat®
dealers and technicians have been diligently learning the ins and
outs of the CT660 to service the truck both in the field and at local
service centers. Cat dealers® offer bumper-to-bumper service and
sales support for the truck in all 54 U.S. and Canadian dealerships,
with more than 400 service locations and 2,300 truck service bays.
The Truck That
Customers Built
The Cat® CT660 vocational truck blends
customer insight and extensive research
to become an instant hit.
“This may be Caterpillar’s most
intensely researched product
ever,” said George Taylor, director
of the On-Highway Truck Group.
“We spent many hours speaking
with Cat® ‘yellow iron’ customers.”