Caterpillar 2011 Annual Report Download - page 3

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WHAT THE WORLD NEEDS | 2011 YEAR IN REVIEW
Chairman’s
Message
Construction
Industries
Customer &
Dealer Support
Financial Products &
Corporate Services
The Caterpillar
Foundation Leadership Performance
Resource
Industries
Energy &
Power Systems
Chairman’s Message 3
“…we know what we need to do.
Our strategy is working. All we have
to do is execute and maintain an
absolute focus on our customers.
We are here to help them succeed.
It’s as simple as that.”
Message From Our Chairman
Doug Oberhelman, Chairman and CEO
There are many who will look back at 2011 as a record year. It was
certainly a great year, and I’m proud of the entire Caterpillar team
from employees to dealers to suppliers. We’ve renewed our focus
on customers and delivered some impressive results. But it’s not
a record I want to celebrate – it’s a record I want to break. I look
at 2011 as a foundational year. It’s a stake in the ground, a line in
the sand, a milestone on our way to achieve our Vision 2020.
Throughout the recession that began in 2008 and lingered until 2010, we kept
investing and said we wanted to hit the ground running as soon as possible
when the economy and demand stabilized. We certainly did that! We’ve been
acquiring, investing, expanding, growing, developing – those are the kind of
words you want to hear in business. But those words indicate starting points,
not end points. That means Caterpillar has a lot of work to do!
Fortunately, we know what we need to do. Our strategy is working. All we have
to do is execute and maintain an absolute focus on our customers. We are
here to help them succeed. It’s as simple as that.
But, our customers are anything but simple. They are literally powering and
building the world. Our customers operate in every corner of the globe. They
range in size from a small residential contractor with one Caterpillar machine
to large multinational global mining customers with hundreds of machines
working 24 hours a day seven days a week. Our power systems are used to
power huge ships and oil rigs, and they provide back-up power to hospitals,
just to name a few applications.
Our customers are diverse, but all have something in common – they all expect
the best from Caterpillar. They expect the best quality, the best performance, the
best productivity and more than anything, they expect the best value for the price
they pay. We’ve got our work cut out for us to deliver on these expectations.
That’s why we have to set the bar high.
As good as 2011 was, it’s not the new normal. We can do even better.
(continued)