Build-A-Bear Workshop 2014 Annual Report Download - page 8

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OPPORTUNITY
The combination of a strong business with a
strong brand gives us the opportunity to
evolve our business from a goal of sustained
profitability to sustained profitable growth.
Our priorities remain focused on the disciplined execution
of our strategies while capitalizing on our powerful brand
to generate incremental revenue and profit streams. During
2015, we will evolve from a focus on “fixing” the business
to one of “building” through a combination of continuous
improvement of current initiatives and strategic expansion
in additive areas in order to achieve our goal of sustained
profitable growth.
O
2014 ANNUAL REPORT6 BUILD-A-BEAR WORKSHOP, INC.