Build-A-Bear Workshop 2014 Annual Report Download - page 6

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M
MOMENTUM
The disciplined execution of our strategies
has resulted in improved business results
giving us great momentum.
In 2014, we delivered on our three-pronged strategy to return
North America to sustained profitability by employing a
consumer-centric, brand-building, data-driven business
approach. We made steady progress toward our stated long-
term sales productivity and profitability goals culminating in a
strong fourth quarter that represented the convergence of the
strategies that we had been driving throughout the year.
2014 ANNUAL REPORT4 BUILD-A-BEAR WORKSHOP, INC.