Build-A-Bear Workshop 2014 Annual Report Download - page 12

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EXCITEMENT
We have an exciting future ahead of us.
The combination of momentum, opportunity and
relationships has generated excitement for our business.
We have a clear strategy that is delivering solid results and
a new management team in place to drive our growth
initiatives. In 2015, we will introduce the first major refresh
to our brand since our inception which will inform many of
our consumer-facing touch points including a new store
design and updated web site as we prepare to celebrate
our upcoming 20th birthday in 2017.
MORE places, MORE people, MORE products, MORE
profitability – BBW is a company with an exciting future
and even MORE to come!
E
2014 ANNUAL REPORT10 BUILD-A-BEAR WORKSHOP, INC.