Build-A-Bear Workshop 2014 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2014 Build-A-Bear Workshop annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 70

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70

More Products
CONTINUOUS IMPROVEMENT:
We intend to continuously improve and extend our eorts to
successfully develop high impact product stories coupled with
integrated marketing programs that tend to garner higher
price points, drive add-on purchases and create “play beyond
the plush”.
STRATEGIC EXPANSION:
We plan to strategically leverage our strong brand equity and
expand our presence while creating a new sales and profit
stream by launching an out-bound licensing program. Given
that 75% of guests surveyed were interested in purchasing
licensed Build-A-Bear® consumer products, we believe we can
provide new oerings in relevant categories to provide
consumers with “products beyond the plush”.
More Profitability
CONTINUOUS IMPROVEMENT:
We will continuously improve our value engineering initiatives
to further optimize product margins while implementing new
systems that facilitate sales growth, increase eciency and
improve long term profitability.
STRATEGIC EXPANSION:
We expect to expand our profitability by prioritizing the
incremental strategic expansion initiatives highlighted in this
section. We believe these initiatives will be comparatively
margin accretive because they leverage existing infrastructure,
are primarily royalty based and allow for discreet pricing.
8 BUILD-A-BEAR WORKSHOP, INC. 2014 ANNUAL REPORT