Anthem Blue Cross 2011 Annual Report Download - page 8

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Innovating for a healthier tomorrow
2011 ANNUAL REPORT
7
Transparency Tools Dental GRID Bloom Health
As a consumer-focused company, we not only listen to the feedback we receive from our
customers, but also make investments to meet their needs. And our customers tell us they
want cost and quality information to help them make better health care decisions.
We have continued to improve and expand the Care Comparison tool, which now provides
our customers with detailed cost information for 102 common medical procedures, available
through our online provider finder. Armed with the information they need to make informed
health care decisions, our affiliated health plan members can now easily find total estimated
costs for a procedure and calculate estimated out-of-pocket expenses based on their plan
benefits.
Through our subsidiary AIM Specialty HealthSM, we’ve also developed the Imaging Cost and
Quality Program, which provides cost and quality information to affiliated health plan mem-
bers whose physicians have recommended they receive an imaging service, such as an MRI
or CT scan. Members who switched to a high-quality, lower-cost facility were able to save an
average of nearly $1,000 in the cost of those services.
HEALTHIER CUSTOMERS
Supporting our customers means giving them
the tools, certainty and exibility they need to
compete in a global economy. WellPoint and
our afliates focus on cost transparency, ex-
ibility and affordability to ensure benet plans
work for employers and employees alike.
Innovating for healthier customers