Anthem Blue Cross 2011 Annual Report Download - page 10

Innovating for a healthier tomorrow
2011 ANNUAL REPORT
9
Transparency Tools Dental GRID Bloom Health
When it comes to choosing health care benefits, employers want choice and flexibility. They
want to offer choice to their employees while retaining control over how much they spend.
We are poised to deliver with a defined contribution approach and cutting-edge technology
available through Bloom Health.
With this approach, an employer deposits a pre-defined dollar amount into an employee’s
pre-tax account. Then, Bloom’s sophisticated technology uses the employee’s responses to
a series of questions on their health, financial status and risk tolerance to generate a cus-
tomized profile. Bloom identifies the health benefit options available through the Bloom plat-
form that best match the employee’s expressed needs, and the employee enrolls in the
product of their choice. Employers can also use this innovative approach for retired employ-
ees who are moving from employer coverage to an individual Medicare plan.
The Bloom Health solution helps us respond to our customers’ needs with the changing
dynamics in the marketplace—resulting in more certainty for employers and more empow-
ered employees.
Innovating for healthier customers
HEALTHIER CUSTOMERS
Supporting our customers means giving them
the tools, certainty and flexibility they need to
compete in a global economy. WellPoint and
our affiliates focus on cost transparency, flex-
ibility and affordability to ensure benefit plans
work for employers and employees alike.