Anthem Blue Cross 2011 Annual Report Download - page 25

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Innovating for a healthier tomorrow
2011 ANNUAL REPORT
24
The WellPoint Foundation is committed to addressing health disparities and improving public
health across the country. Through its Healthy Generations grant program, the WellPoint
Foundation works to identify and address the public health issues most in need of attention.
Increasingly, its efforts are focused on the serious health problems caused by inactive life-
styles and skyrocketing rates of childhood obesity.
In 2011, the WellPoint Foundation awarded several significant grants to improve the health
of young people, including a three-year, $5 million grant to support the Boys & Girls Clubs
of America’s Triple Play program, and a two-year, $2.7 million grant to bring the OASIS
Institute’s CATCH Healthy Habits wellness program to 18 locations in 14 states.
Other national and local grants by the WellPoint Foundation are helping to provide prenatal
care in the first trimester, reduce rates of heart-related deaths, promote healthy lifestyles,
prevent adult diabetes, provide adult vaccinations against flu and pneumonia, and help
people stop smoking.
The WellPoint Foundation also coordinates the company’s annual Associate Giving Campaign.
Backed by a 50 percent match from the Foundation, WellPoint associates pledged more
than $6.8 million to six public health charities in 2011.
Responsibility: WellPoint Foundation