American Home Shield 2015 Annual Report Download - page 4
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As the world changes towards an increasingly digital
marketplace, we must empower our employees and
provide our customers, franchisees and contractors with
better technology and tools that make it easier to do
business with us – when they want, where they want
and how they want.
“We’re excited about ServSmart, because it is changing
the way people buy home services and it enables us to
grow,” said Rob Gillette, ServiceMaster CEO. “We have
a rst-mover advantage and we have a great opportunity
to stand out in the marketplace.”
The core of ServSmart is encouraging our employees to
take intelligent risks, make suggestions and act decisively,
especially when it comes to improving the customer
experience.
“ServSmart is transforming our business and allowing us
to become more nimble and agile,” said Toby Fanning,
vice president, application, architecture and development,
ServiceMaster. “It involves all departments – operations,
nance, marketing, communications and human resources
– all in tune with technology. It’s our approach to how
we engage with each other, solve problems and deliver
services more efciently across the business.”
“Ultimately, our goal is to make it more convenient for
customers to nd us, buy from us and stay with us,”
said Fanning. “With the ServSmart platform, we have
the ability to reach millions of customers every month to
educate them about the many services we have to offer.
It’s really powerful.”
ServSmart is Transforming
Our Business
It’s changing the
way people buy
home services and it
enables us to grow.
Jeneah Abaquin, Product Manager, Terminix Field Mobility