Aflac 2014 Annual Report Download - page 31

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Aflac U.S. – Key Operational Metrics
Policies and Annualized Total New Licensed Sales
Certificates Premiums Annualized Associates
in Force* in Force** Premiums** and Brokers
2014 12,407 $5,659 $1,433 70,828
2013 12,310 5,570 1,424 76,305
2012 12,232 5,451 1,488 76,462
2011 11,732 5,188 1,476 74,802
2010 11,436 4,973 1,382 72,535
2009 11,688 4,956 1,453 75,315
2008 11,437 4,789 1,551 74,390
2007 11,116 4,510 1,558 71,258
2006 10,519 4,101 1,423 68,394
2005 9,884 3,711 1,259 63,008
* In thousands
** In millions
29
AFLAC U.S.
Strengthening Our Low-Cost Model
Aflac has always focused on being a low-cost producer. As the U.S. market has
become increasingly competitive, we believe it’s essential that we focus on technology
solutions while enhancing our efficiency in running our day-to-day operations. Our goal
is to allocate resources more deliberately toward initiatives that help us support our
product, distribution and branding efforts, thus helping us achieve our sales objective.
Looking to the Future
We are positioning Aflac in a way that we believe we can enhance our footprint in the
evolving health care environment. The United States continues to be well-suited for
the types of products we offer, and we believe there is significant room for growth.
As businesses and consumers look for solutions to the challenging health care
market in the United States, we believe the type of products we sell will continue to
grow. We are confident that our leading brand, vast array of products and expanding
distribution system will position us as the voluntary insurance company of choice.
We believe these attributes, along with innovative solutions like One Day Pay, will
help Aflac stand out in this increasingly competitive market. Our promise is to live
the Aflac legacy by being there for our policyholders when they need us most by
paying claims fairly and promptly.
Our employees dedicate their time and
eorts to deliver on the promise of being
there for our policyholders in their time of
need. Deborah Charlson, supervisor of
Operations at Aflac’s location in Omaha,
Nebraska, says this is one of the things
she most appreciates about working for
Aflac. “The founders of our company
gave us a solid foundation and it is an
honor to carry on their legacy daily. They
set the bar very high and are the best
example of who we are and where we
continue to aim as a company.”