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22 Mondial Assistance Annual Report 2008
Europe, Middle East
and Africa
International presence
The EMEA zone is still our main contributor. It generated
71.6% of global turnover in 2008. Our e-commerce sales continued
to boom in the travel segment. And because we are always looking
for better ways to help you, we continued to innovate. We acquired
and launched new services in domestic healthcare, and introduced
online business models in many countries.
Austria & SEE: New Products
and an eye to expand
Despite the difficult market and economy,
we enjoyed moderate +4% growth in
the traditional travel business in Austria.
The new premium Comprehensive pro-
duct launched in January 2008 partially
contributed to this. December 2008
marked the end of our first full and satis-
factory business year in Hungary where
50% of sales came from our traditional
business lines, and 50% from e-com-
merce travel insurance. We succeeded
in winning key accounts in the travel
(including air lines) and automotive sec-
tors. Now our Austrian
business unit is ready
to take a further step
into the SEE and
enter the Romanian
market. So far, we’ve
established contacts with travel agents
and tour operators. We’ve completed a
home web page, installed an electronic
booking system and developed tailored
travel products.
Belgium: Creativity for growth
Our Belgian business unit showed lea-
dership and product creativity once
again by winning the «Best Assistance
Product» award given by a jury of non-
life insurance experts. Another triumph
– we ran an innovative, award-winning
communication campaign! Our strong
relations with you, our travel agent and
insurance broker partners, were rein-
forced by several successful network
events. We also concluded new agree-
ments for healthcare services, which
helped increase our profitable turnover
by +14%.
Czech & Slovak Republics:
Our 10th anniversary
Our business unit in Prague celebrated
its 10-year anniversary by successfully
transferring its entire business activity
to our new Mondial Assistance brand.
We continued to actively develop and
improve our vehicle, travel and domes-
tic assistance and insurance offers. The
result: we considerably grew our client
portfolio!
We continued to work closely with
Allianz-Slovenska Poistovna, the lea-
ding Slovak insurer, and expanded our
collaboration in vehicle assistance, tra-
vel insurance and reinsurance. We also
worked together to penetrate the home
assistance and healthcare markets.
In 2008 our relations with our Slovak
business partners were dominated by
the country’s entry to the Euro zone.
+4.1%
in turnover