AARP 2014 Annual Report Download - page 25

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2014 AARP ANNUAL REPORT 23
INFORMATION AND MEMBER VALUE
Newly added member benefits helped people save money on
everyday needs, including auto repairs, home-delivered meals,
linens, toys and pets’ health care.
REWARDS FOR GOOD
Rewards for Good, a unique
loyalty program, began paying
people back for using self-
improvement tools on AARP’s
website, such as tips on smart
saving, healthy eating or
job-searching. Points could
be redeemed for savings on
top brands, special deals
from local retailers and other
opportunities.
SCANNABLE CARD
A new, scannable membership
card made it more convenient
for members to track their
engagements with AARP and
access their benefits in certain
retail locations.
AUTO BUYING
Drivers age 50-plus purchase
more than 6 out of every
10 new vehicles sold. For a
hassle-free experience, the
AARP Auto Buying Program
began giving members and
non-members the opportuni-
ty to see upfront, guaranteed
savings before visiting a deal-
ership. In 2014, the program
helped AARP members save
more than $11 million off of
the MSRP. As part of AARP’s
social mission, a significant
contribution of $290,000 from
the program’s proceeds sup-
ported AARP Foundation’s
Drive to End Hunger.
STAYING SHARP
A Staying Sharp membership
bundle includes exclusive on-
line brain exercises, an e-news-
letter and a pedometer. During
a special promotion on QVC,
10,000 people signed up on a
single day.
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REWARDS
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GOOD