AARP 2014 Annual Report Download

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AARP ANNUAL REPORT

Table of contents

  • Page 1
    AARP ANNUAL REPORT

  • Page 2
    ...and deliver value to members through information, advocacy and service. VISION A society in which everyone ages with dignity and purpose, and in which AARP helps people fulfill their goals and dreams. WHAT WE DO AARP creates and connects people 50plus with unique tools and programs; helps them save...

  • Page 3
    ... REPORT FROM THE CEO ...2 LETTERS FROM THE BOARD CHAIR AND THE PRESIDENT ...4 FINANCIAL RESILIENCE ...6 HEALTH SECURITY...10 PERSONAL FULFILLMENT ...14 SERVING OTHERS ...18 INFORMATION AND MEMBER VALUE ...22 BOOMERS@50+ ...26 2014 AARP BOARD OF DIRECTORS ...30 2014 AARP EXECUTIVE TEAM ...35 2014...

  • Page 4
    LEADERSHIP REPORTS 2 2014 AARP ANNUAL REPORT

  • Page 5
    ... THE AARP CEO 2014 was a watershed year for AARP. While we focused a spotlight on the last of the Boomer generation turning 50, we also brought people 50-plus the tools and resources they need to reimagine what's possible in their lives through Life Reimagined. Our Real Possibilities campaign helped...

  • Page 6
    ... changes in 2014 as it continued to take advantage of real possibilities and innovative thinking. One dramatic shift felt like a logical progression: After an extensive national search, the previous AARP Board of Directors, led by Gail Aldrich, unanimously selected Jo Ann Jenkins as our new CEO. An...

  • Page 7
    ... the bills. Part of what makes AARP unique is that it provides support on all these fronts, whether that's advocacy for a strong Social Security program, lobbying states for workplace savings plans, opening doors to personal fulfillment through Life Reimagined or another of our many efforts. The...

  • Page 8
    ... Ensuring that people have resources that match their longer lifespans is one of AARP's highest goals. Some of the ways AARP fostered financial resilience in 2014 included supporting small-business owners, fighting fraud and saving consumers billions on utility rates. 6 2014 AARP ANNUAL REPORT

  • Page 9
    ... American Red Cross and the National Institutes of Health. > Career discussion groups and personalized guidance, including a LinkedIn tool, were available from Life Reimagined. > To help people continue to be engaged in work, Life Reimagined also provided online tools and Reimagine Work networking...

  • Page 10
    ... the IRS and I owed some money. I was urged to call a certain phone number before legal action was taken against me." -Joyce, from Arkansas SOCIAL IMPACT: FIGHTING FRAUD > The AARP Fraud Watch Network is offered free of charge to people of all ages. > Free resources included scam e-alerts, a fraud...

  • Page 11
    ... about a shrinking retirement nest egg, the 67-year-old manages on a fixed income. Instead of complaining, however, Povinelli became a volunteer AARP utility watchdog. In May, he donned a red T-shirt and joined dozens of other AARP members at a California Public Utilities Commission hearing. They...

  • Page 12
    HEALTH SECURITY We want an America where people 50-plus have access to the care, information and services they need to lead healthier lives. AARP made gains in supporting caregivers, promoting healthy lifestyles and helping people understand Medicare. 10 2014 AARP ANNUAL REPORT

  • Page 13
    ... Bulletin in May. To help the 42 million unpaid family caregivers who strive to help a loved one live independently, AARP added new tools to its online Caregiving Resource Center (CRC) in both English and Spanish. In addition, more than 4,000 people downloaded a free electronic book, AARP's Juggling...

  • Page 14
    ..." prepared by AARP's Public Policy Institute ranked all 50 states on a range of long-term care services and supports. > Twenty states shifted greater support away from institutional care toward services provided for older Americans at home, with AARP's support. > Nurse practitioners and other...

  • Page 15
    ...re headed in life, Medicare will be part of it - helping protect your health and wallet. But Medicare is complex. Through community events, frequent articles and a new online Medicare Q&A tool, AARP helped people get the most out of their coverage by understanding Medicare better. In California, for...

  • Page 16
    PERSONAL FULFILLMENT AARP believes age and experience can expand your possibilities. Hands-on technology training, a revolutionary tablet, travel discounts and Life Reimagined were just a few of the ways AARP helped people 50-plus achieve personal fulfillment. 14 2014 AARP ANNUAL REPORT

  • Page 17
    ... preloaded apps are available for just $189. Lucy Howard and Ray Dillard, with instructor Bret Benson (far left). VIDEO (near left): Watch AARP members learn how to use technology, and see the launch of the RealPad during AARP's Ideas@50+ event in San Diego, California. 2014 AARP ANNUAL REPORT 15

  • Page 18
    ...in 2014. > Life Reimagined delivered its message and services through Oprah Winfrey's "The Life You Want Weekend" events in Seattle and San Jose; and through collaborations with Kaplan, Inc., a leading provider of educational and career services for individuals, schools, and businesses; and the City...

  • Page 19
    ... IMPACT: TRAVEL EXPERIENCE > Savings on airfare, car rentals, hotel reservations and more helped members stretch more value from their travel dollars. > AARP Travel helped raise awareness of the $120 billion that people 50-plus spend on travel each year. > As a new member benefit, Liberty Travel...

  • Page 20
    SERVING OTHERS Every day, tens of thousands of dedicated volunteers working through AARP make life better for millions of people. They are truly America in action. 18 2014 AARP ANNUAL REPORT

  • Page 21
    ... of a sixth-grade teacher who placed her in spelling bees and assigned her presentations in front of the class to boost her confidence. That teacher's gift of persistence keeps on giving. As a volunteer with AARP Experience Corps in Baltimore, Maryland, Gross enjoys teaching young students how...

  • Page 22
    ...Gloria Chou, a retired school guidance director from Shoreline, Washington, until she learned about a neighbor-helping-neighbor program. Her tax forms could be prepared and filed free of charge by volunteers for Tax-Aide, a program offered by AARP Foundation, a tax-exempt public charity afï¬,iiated...

  • Page 23
    ... groceries were delivered to local food banks and distributed to recipients, many of whom were age 50-plus. Food for more than 2.8 million meals was gathered in 2014 through Drive to End Hunger, a major initiative of AARP and AARP Foundation. Looking ahead, Drive to End Hunger will place greater...

  • Page 24
    INFO & MEMBER VALUE Money-saving discounts, products that make life better and top-notch publications help fuel members' enthusiasm for AARP. 22 2014 AARP ANNUAL REPORT

  • Page 25
    ...AARP Foundation's Drive to End Hunger. STAYING SHARP A Staying Sharp membership bundle includes exclusive online brain exercises, an e-newsletter and a pedometer. During a special promotion on QVC, 10,000 people signed up on a single day. REWARDS for GOOD 50 % MORE PO IN S G ET T 2014 AARP...

  • Page 26
    ...Foundation, served the needs of people 50-plus. The ads focused on Life Reimagined, Drive to End Hunger, brain health, hands-on technology training from AARP TEK, and travel-related offerings. One-third of all movie tickets purchased in the U.S. are bought by people age 50-plus. 24 2014 AARP ANNUAL...

  • Page 27
    NEW BOOKS More than a dozen titles published by AARP Books in 2014 provided information tailored to people 50-plus about the boomer era, travel, technology, work, fraud protection, the Affordable Care Act, dating and relationships and planning for long-term care needs. Bonus Forms CD Included ha ...

  • Page 28
    BOOMERS@50+ In 2014, the last of the boomer generation turned 50-a pivotal passage for the 76 million Americans born between 1946 and 1964. 26 2014 AARP ANNUAL REPORT

  • Page 29
    ...June 2015 and will then visit several cities. A coffee table book featured intimate interviews and portraits of each subject. Throughout the year, robust multimedia Boomers@50+ content included historic moments, memorable films and books, state-by-state icons and much more. 2014 AARP ANNUAL REPORT...

  • Page 30
    ... A host of celebrities were welcomed to age 50 with surprise chalk-art birthday greetings (such as for actor Rob Lowe) in high-traffic pedestrian areas in New York City. Adam Duritz of the Counting Crows and many others received mock covers of AARP The Magazine. 28 2014 AARP ANNUAL REPORT

  • Page 31
    ... event in San Diego, California. Producer and veteran American Idol judge Randy Jackson was the emcee. After five finalists performed, the audience selected two to sing a final number before three celebrity judges: AARP Ambassador and Grammy winner Emilio Estefan, 2006 American Idol winner Taylor...

  • Page 32
    THE 2014 ALL-VOLUNTEER BOARD OF DIRECTORS The 21-member volunteer Board of Directors is the governing body of AARP. The board approves all policies, programs, activities and services for the Association's nearly 38 million members. 30 2014 AARP ANNUAL REPORT

  • Page 33
    ... serves on numerous boards in health care, education and human services, is a member of the New York City Age-Friendly Commission, and edited the book Home-Based Care for a New Century. Ronald E. Daly, Sr. (Board Vice Chair). Ronald E. Daly Sr., MBA, of Olympia Fields, Illinois, spent 38 years...

  • Page 34
    ...com, a free public service guide to online ratings of health care cost and quality for consumers. Beth Ellard. Beth Ellard, MBA, of New York, New York, is executive vice president of media, overseeing the media function for the Ad Council and securing more than $1.5 billion in donated media support...

  • Page 35
    ... the AARP New York Executive Council. He is a partner and analyst with consultancy Optimum Partners, working on projects including care systems for HIV/AIDS; dental systems for high-risk and lowincome children; helping communities and schools with troubling behavior of youth; and long-term care...

  • Page 36
    ...cer from 2006-2012. She has served on several nonprofit community, state and national boards. Diane Pratt. Diane Pratt, MCRP, of Washington, D.C., is president and CEO of DP Consultants Inc., a government and public affairs management firm. She previously served as staff director for the District...

  • Page 37
    ...& General Counsel EMILIO PARDO Executive Vice President & President, Life Reimagined LISA M ARSH RYERSON President, AARP Foundation NANCY M. SMITH Corporate Secretary & Chief Integration Officer DEBRA WHITMAN Executive Vice President Policy, Strategy & International Affairs 2014 AARP ANNUAL REPORT...

  • Page 38
    ... in 2013. These expenditures covered a wide range of initiatives, including trustworthy publications; advocacy, information and services on health security, financial resilience and personal fulfillment; Drive to End Hunger (a multiyear nationwide campaign to alleviate hunger), and Life Reimagined...

  • Page 39
    ...help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en...

  • Page 40
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