eTrade 2005 Annual Report Download - page 9

Table of Contents
We primarily provide services through our website at http://www.etrade.com. We offer, either alone or with our partners, branded retail
websites in the U.S., Canada, Denmark, Germany, France, Hong Kong, Iceland, Sweden and the United Kingdom. We have licensed the
E*TRADE name to companies that operate in Australia, Japan and Korea. We also provide services over the phone through our
network of customer service representatives, relationship managers and investment advisors. In addition, we provide services in
person through our E*TRADE FINANCIAL Centers. We currently have 16 centers which are available to assist retail customers with
product selection.
PRODUCTS AND SERVICES
Retail
Our retail segment offers a full suite of financial solutions to retail customers including investing, trading, cash management and
lending products. In addition, E*TRADE Complete offers tools to aid in the optimization of investing, cash management and lending
products. E*TRADE Complete tools include the Cash Optimizer, Intelligent Investing Optimizer and the Intelligent Lending Optimizer.
With the Cash Optimizer, customers can quickly transfer funds to modify deposit balances to determine the optimal distribution of
cash between accounts based on their personal preferences. Each customer’s product selection and mix will depend on their own price,
liquidity, convenience and risk tolerance preference. The Intelligent Investing Optimizer makes it easy to develop an investment
strategy for customers’ uninvested cash that is engineered to match their specific goals, time horizon and risk tolerance. It suggests
allocations for large cap, small cap, international investment, fixed income and cash. The Intelligent Lending Optimizer is a tool that
provides customers the ability to model multiple lending scenarios to determine whether (and how) to lower their borrowing costs.
Customers can use E*TRADE Complete in conjunction with our retail products described below.
Retail investing and trading products and services include:
•
automated order placement and execution of market and limit equity, futures, options, exchange-traded funds and bond orders;
•
two-second execution guarantee on all S&P 500 stocks and exchange-traded funds;
•
fraud protection, covering losses that result from the unauthorized use of our retail products and services;
•
advanced trading platforms for active traders;
•
transfer functionality that facilitates the transfer of funds to/from external accounts;
•
margin accounts allowing customers to borrow against their securities;
•
real-time streaming quotes, commentary and news;
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2006. EDGAR Online, Inc.