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ELECTRONIC LEARNING PRODUCTS
VTech’s strategy for ELPs is to apply the latest proven technology to innovative
educational toys that help kids learn and develop through fun and smart play.
These key figures testify to the success of the Group’s strategy
As % of Group Revenue
ELPs Revenue by Region
All figures are in US$ unless stated otherwise
ELPs Revenue in Last 5 Years
global player in ELPs
No.1
player in infant toys in France,
the UK and Germany
No.1
Asia Pacific
Other Regions
North America
358.1
(-1.1% year-on-year)
million
385.8
(+16.5% year-on-year)
million
21.3
(+9.2% year-on-year)
million
13.4
(-28.0% year-on-year)
million
Europe
US$ million
10
508.7
11
594.9
12
657.1
13
731.3
14
778.6
0
200
400
600
800
39.3%
FY2013 FY2014
41.0%
selling VTech ELPs in
24 languages
products shipped in
FY2014
84countries
46 million
14 VTech Holdings Limited Annual Report 2014
Products and Services Overview