Vtech 2011 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2011 Vtech annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 68

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68

VTech Holdings Ltd Annual Report 2011 17
20
40
60
80
100
0
120
07
51.4
08
56.1
09
55.2
10
81.5
11
98.2
Revenue in Asia Paciļ¬c
in Last 5 Years
US$ million
20
40
60
0
80
07
31.7
08
37.7
09
49.7
10
49.3
11
72.1
Revenue in Other Regions
in Last 5 Years
US$ million
VTech Holdings Ltd Annual Report 2011 17
Revenue in Asia Pacific increased 20.5% over the financial year
2010 to US$98.2 million. This region accounted for 5.7% of Group
revenue.
Sales of TEL products rose by 54.6% to US$35.4 million. Sales
growth was robust in Japan, as we ramped up orders following
the acquisition of our first customer there. We also had a good
sales performance in Australia, where we are the direct supplier
of Telstra branded fixed line telephones.
Sales of ELPs in Asia Pacific rose slightly, by 0.6% to US$15.9
million. In China, our first ELP tailored for the market, a curriculum
based pen-reading system, was launched in the first half of the
financial year 2011. It is gradually establishing itself in our existing
conventional toy channel, while we started work on building up
additional electronic learning distribution channels.
CMS saw a pick-up in growth in Asia Pacific, with revenue
increasing by 9.6% to US$46.9 million for the full year. Japan
remains the dominant market in the region and growth in
revenue was driven mainly by medical equipment. LED light
bulbs achieved a volume increase in the financial year 2011, but
price erosion limited the growth in revenue.
Asia Pacific
Other Regions
Revenue from other regions in the
financial year 2011 rose by 46.2% to
US$72.1 million, accounting for 4.2%
of Group revenue.
The increase was mainly attributable
to higher sales of TEL products
and ELPs, as we sold more to Latin
America, the Middle East and Africa.
Our range of IADs, which we began
shipping to the Middle East in
February 2010, has seen a gradual
increase in demand.