Vistaprint 2011 Annual Report Download - page 19

Available Information
We are registered as a reporting company under the U.S. Securities Exchange Act of 1934, as
amended, which we refer to as the Exchange Act. Accordingly, we file or furnish with the
U.S. Securities and Exchange Commission, or the SEC, annual reports on Form 10-K, quarterly
reports on Form 10-Q, current reports on Form 8-K and proxy statements as required by the
Exchange Act and the rules and regulations of the SEC. The public may read and copy our reports,
proxy statements and other materials we file with the SEC at the SEC’s Public Reference Room at
100 F Street, NE, Washington, DC 20549. Information on the operation of the Public Reference Room
is available by calling 1-800-SEC-0330. In addition, the SEC maintains an Internet website that
contains reports, proxy and information statements and other information regarding issuers, such as
Vistaprint N.V, that file electronically with the SEC. The address of this website is www.sec.gov.We
make available, free of charge through our United States website, the reports, proxy statements,
amendments and other materials we file with or furnish to the SEC as soon as reasonably practicable
after we electronically file or furnish such materials with or to the SEC. The address of our
United States website is www.vistaprint.com. We are not including the information contained on our
website, or information that can be accessed by links contained on our website, as a part of, or
incorporating it by reference into, this Annual Report on Form 10-K.
Item 1A. Risk Factors
We caution you that our actual future results may vary materially from those contained in
forward-looking statements that we make in this Report and other filings with the SEC, press releases,
communications with investors and oral statements due to the following important factors, among
others. Our forward-looking statements in this Report and in any other public statements we make
may turn out to be wrong. These statements can be affected by, among other things, inaccurate
assumptions we might make or by known or unknown risks and uncertainties or risks we currently
deem immaterial. Many factors mentioned in the discussion below will be important in determining
future results. Consequently, no forward-looking statement can be guaranteed. We undertake no
obligation to update any forward-looking statements, whether as a result of new information, future
events or otherwise.
Risks Related to Our Business
If we are unable to attract customers in a cost-effective manner, our business and results of
operations could be harmed.
Our success depends on our ability to attract customers in a cost-effective manner. We rely on
a variety of methods to draw visitors to our websites and promote our products and services, such as
purchased search results from online search engines, e-mail, direct mail, advertising banners and
other links on third parties’ websites directing customers to our websites, and television broadcast. In
addition, we rely heavily upon word of mouth customer referrals. If we are unable to develop or
maintain effective means of reaching micro businesses and home and family customers, if the costs of
attracting customers using these methods significantly increase, or if we are unable to develop new
cost-effective means to obtain customers, then our ability to attract new and repeat customers would
be harmed, traffic to our websites would be reduced, and our business and results of operations
would be harmed.
Purchasers of micro business marketing products and services, including graphic design and
customized printing, may not choose to shop online, which would prevent us from acquiring
new customers that are necessary to the success of our business.
The online market for micro business marketing products and services is less developed than
the online market for other business and home and family products. If this market does not gain or
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