Vistaprint 2011 Annual Report Download - page 12

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Form 10-K
homes or offices. Our document model architecture and technology employs Internet-compatible data
structures to define, process and store product designs as a set of separately searchable, combinable
and modifiable component elements. In comparison to traditional document storage and presentation
technologies, such as bitmap or PDFs, this architecture provides significant advantages in storing,
manipulating and modifying design elements, allowing us to generate customized initial and later
matching product design options automatically in real time.
Our auto-matching design software algorithmically generates customized product designs in
real-time based on key-word searches, enabling professional-looking graphic layouts to be easily and
quickly created by customers without graphic arts training.
VistaStudio is our product design and editing software suite that is downloaded to our
customer’s computer from our server and runs in the customer’s browser. This browser-based
software provides real-time client-side editing capabilities plus extensive system scalability. A wide
variety of layouts, color schemes and fonts are provided and an extensive selection of high quality
photographs and illustrations are currently available for use by customers in product design.
Customers can also upload their own images and logos for incorporation into their product designs.
Our Internet-based, remote, real-time, co-creativity and project management application and
database enables customers and our design agents to cooperatively design a product across the
Internet in real-time, while simultaneously engaging in voice communication.
Our Internet-based website design and layout tool enables customers with no experience in
creating websites to quickly design and publish a website. The interface provides customers with the
ability to update their content in a simple editing environment that closely mimics what the website will
look like when published. Some of the features that customers can add to their website using this tool
include images, maps, electronic payment processing, downloadable files and contact forms.
Customers seeking to improve their ranking among search engines can modify their content and
search keywords through a simple interface. Customers can change their website design in real time
and can choose from hundreds of different templates categorized by industry and style. In addition,
we offer a platform for customers to self-manage e-mail marketing solutions for their business.
Pre-Press and Print Production Technologies
Our pre-production and production technologies efficiently process and aggregate customer
orders, prepare orders for high-quality production and manage production, addressing and shipment
of these orders.
DrawDocs is our automated pre-printing press technology that prepares customer documents
received over the Internet for high-resolution printing. DrawDocs ensures that the high-resolution
press-ready version of the customer’s design will produce a product that matches the graphic design
that was displayed in the customer’s Internet browser.
Our VistaBridge technology allows us to efficiently store, process and aggregate tens of
thousands of Internet orders every day. The system automates the workflow into our high-volume
production facilities by using complex algorithms to aggregate pending individual print jobs having
similar printing parameters and combine the compatible orders into a single production run or set of
homogenous production runs. The technology calculates the optimal allocation of print orders that will
result in the lowest production cost but still ensure on-time delivery. In our fiscal year ended June 30,
2011 we fulfilled approximately 22.9 million orders, and orders often contain multiple customized
items, which can result in more than 100,000 individual stored items awaiting production. Our
aggregation software regularly scans these pending jobs and analyzes a variety of production
characteristics, including quantity, type and format of raw material, color versus black and white,
single or double-sided print, delivery date, shipping location, type of production system being used
9