Vistaprint 2010 Annual Report Download - page 9
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Form 10-K
Online commerce combined with digital production technologies provides significant
advantages and opportunities to consumers seeking high quality personalized announcements,
greeting cards, calendars, stationery and personalized gifts at affordable prices. Although the overall
market opportunity for these types of products is very large, Vistaprint currently approaches this
space opportunistically. We primarily market our consumer-oriented products to our existing base of
micro business customers, many of whom also have a desire to purchase personalized products for
home and family use.
Value for Customers
We provide our customers with the following benefits:
Low Prices and Small Quantities
We sell custom designed and manufactured products and services in quantities that are
appropriate for micro businesses, which can often be as few as a single unit. At the same time, our
high volume, highly automated production facilities produce small quantity orders at low cost, allowing
us to sell at low prices.
Portfolios of Coordinated Marketing Products and Services
Our proprietary, web-based design software uses algorithms to easily and automatically create
high quality, personalized, professional looking designs from our portfolio of high quality photographic
and illustration stock images, thousands of layouts and templates, dozens of fonts and dozens of color
schemes. Customers can also easily incorporate their own uploaded photographs, logos or complete
designs. Once a design is complete, we offer our customers a range of matching products and related
services, including signage, websites and email marketing, business identity, direct mail services,
apparel and promotional gifts.
Wide Range of Graphic Design Options
Most customers use our web browser-based design and editing software to create personalized
materials. In addition, customers are able to upload their own designs to our system. Customers who
want us to perform some or all of the design work can contact our design service representatives,
who will provide custom designs.
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