Vistaprint 2010 Annual Report Download - page 28

blacklisted, we have had disputes with, or concerns raised by, various service providers who perform
services for us, including co-location and hosting services, Internet service providers and electronic
mail distribution services. We are currently on certain blacklists and there can be no guarantee that
we will not be put on additional blacklists in the future or that we will succeed in removing ourselves
from blacklists. Blacklisting of this type could interfere with our ability to market our products and
services, communicate with our customers and otherwise operate our websites, and operate and
manage our corporate email accounts, all of which could have a material negative impact on our
business and results of operations.
We may not succeed in cross selling additional products and services to our customers.
We seek to acquire customers based on their interest in one or more of our products and then
offer additional related products to those customers. If our customers are not interested in our
additional products or have an adverse experience with the products they were initially interested in,
the sale of additional products and services to those customers and our ability to increase our
revenue and to improve our results of operations could be adversely affected.
If we are unable to retain security authentication certificates, which are supplied by third party
providers over which we exercise little or no control, our business could be harmed.
We are dependent on a limited number of third party providers of website security authentication
certificates that may be necessary for some of our customers’ web browsers to properly access our
websites and upon which many of our customers otherwise rely in deciding whether to purchase
products and services from us. Despite any contractual protections we may have, these third party
providers can disable or revoke, and in the past have disabled or revoked, our security certificates
without our consent, which would render our websites inaccessible to some of our customers and
could discourage other customers from accessing our sites, unless we are able to procure a
replacement certificate from one of a limited number of alternative third party providers. Any
interruption in our customers’ ability or willingness to access our websites if our security certificates
are disabled or otherwise unavailable for an extended period of time could result in a material loss of
revenue and profits and damage to our brand.
Our customers create products that incorporate images, illustrations and fonts that we license
from third parties, and any loss of the right to use these licensed materials may substantially
harm our business and results of operations.
Many of the images, illustrations, and fonts incorporated in the design products and services we
offer are the copyrighted property of other parties that we use under license agreements. If one or
more of these licenses were terminated, the amount and variety of content available on our websites
would be significantly reduced. In such an event, we could experience delays in obtaining and
introducing substitute materials, and substitute materials might be available only under less favorable
terms or at a higher cost, or may not be available at all. The termination of one or more of these
licenses covering a significant amount of content could have an adverse effect on our business and
results of operations.
If we are unable to market and sell products and services beyond our existing target markets
and develop new products and services to attract new customers, our results of operations
may suffer.
We have developed products and services and implemented marketing strategies designed to
attract micro business owners and consumers to our websites and encourage them to purchase our
products and services. We believe we will need to address additional markets and attract new
customers to further grow our business. To access new markets and customers we expect that we will
need to develop, market and sell new products and services. We also intend to continue the
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