Vistaprint 2010 Annual Report Download - page 18

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Our primary brand is “Vistaprint.” We hold trademark registrations for the Vistaprint trademark
in 21 jurisdictions, including registrations in our major markets of the United States, the European
Union, Canada, Australia and Japan.
The content of our websites and our downloadable software tools are copyrighted materials
protected under international copyright laws and conventions. These materials are further protected
by the Terms of Use posted on each of our websites, which customers acknowledge and accept
during the purchase process. We currently own or control a number of Internet domain names used in
connection with our various websites, including Vistaprint.com and related names. Most of our
localized sites use local country code domain names, such as Vistaprint.it for our Italian site.
Competition
The markets for both customized marketing products and services for micro businesses and
custom consumer products are large, evolving and highly competitive. We compete on the basis of
breadth of product offerings, price, convenience, quality, design content, design options and tools,
customer and design services, ease of use, and production and delivery speed. It is our intention to
offer high quality design, production and marketing services at low price points and in doing so, offer
our customers an attractive value proposition. Our current competition includes one or a combination
of the following:
• traditional storefront printing and graphic design companies;
• office superstores, drug store chains, food retailers and other major retailers targeting small
business and consumer markets such as Staples, UPS Stores, Office Depot, Costco, CVS,
Schleker, Walgreens, Carrefour and Wal-Mart;
• wholesale printers such as Taylor Corporation and Business Cards Tomorrow;
• other online printing and graphic design companies, many of which provide printed products
and services similar to ours, such as Overnight Prints, 123Print, Moo.com and UPrinting for
small business marketing products and services; TinyPrints, Invitation Consultants and Fine
Stationery for invitations and announcements;
• self-service desktop design and publishing using personal computer software with a laser or
inkjet printer and specialty paper;
• other email marketing services companies such as Constant Contact and iContact;
• other website design and hosting companies such as United Internet, Web.com and
Network Solutions;
• other suppliers of custom apparel, promotional products and customized gifts, such as
Zazzle, Café Press and Customization Mall;
• online photo product companies, such as Kodak Gallery, Snapfish by HP, Shutterfly and
Photobox; and
• other internet firms, such as Google (Picasa), Yahoo (Flickr), Amazon, Facebook, MySpace,
the Knot and many smaller firms.
As we expand our geographic reach, product and service portfolio and customer base, our
competition increases. Our geographic expansion creates competition with competitors with a multi-
national presence and experienced local vendors. Recent product offerings such as websites, email
marketing, apparel and photo products have resulted in new competition as a result of us entering
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