Vistaprint 2009 Annual Report Download - page 18

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Please find page 18 of the 2009 Vistaprint annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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are designed to readily scale as we grow. The more individual jobs received in a time period, the more
efficiently aggregations, or gangs, of similar jobs can be assembled and moved to the printing system,
thereby maximizing the efficient use of the production equipment and increasing overall system
throughput.
Our customer-facing systems infrastructure, web and database servers are hosted in Bermuda
and we maintain data centers for backend server operations in our Dutch and Canadian facilities. Our
site systems are operated 24 hours a day, seven days a week. We believe our IT solution is highly
scalable, requiring only the addition of relatively inexpensive servers and processors.
Security is provided at multiple levels in both our hardware and software. We use 128-bit
encryption technology for secure transmission of confidential personal information between customers
and our web servers. All customer data is held behind firewalls. In addition, customer credit card
information is encrypted. We use fraud prevention technology to identify potentially fraudulent
transactions.
The Customer Design and Purchase Experience
We recognize that our customers have differing needs, skills, and expertise, and we offer a
corresponding range of customer service options. Our websites offer a full complement of tools and
features allowing customers to create a product design or upload their own complete design, and place
an order on a completely self-service basis. Those customers in English and German-speaking
markets who have started the design process but find that they require some guidance or design help
can, with the assistance of our customer sales and support personnel, obtain real time design or
ordering assistance. We also offer email support to customers in Dutch, English, French, German,
Italian, Japanese, and Spanish. Those customers who would like us to prepare designs can call our
creative services group and after an initial conversation, quickly receive custom design and copy
options.
Designing Online
Customers visiting our websites can select the type of product they wish to design from our broad
range of available products. When a product type has been selected, the customer can initiate the
design process by using our predefined industry styles and theme categories, by entering one or more
keywords in our image search tool, or by uploading the customer’s own design. If the customer
chooses to do a keyword search, our automated design logic will, in real time, create and display to the
customer a variety of product templates containing images related to the customer’s keyword. When
the customer chooses a particular template for personalization, our user-friendly, browser-based
product design and editing tools are downloaded from our servers to the customer’s browser program.
We enable the customer to quickly and easily perform a wide range of design and editing functions on
the selected design, such as:
‰entering and editing text;
‰cropping images or entirely replacing images with other images;
‰repositioning product elements using conventional drag-and-drop functionality;
‰changing fonts or font characteristics;
‰uploading customer images or logos;
‰changing color schemes; and
‰zooming in and out.
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