Vistaprint 2009 Annual Report Download - page 16

VistaStudio is our product design and editing software suite that is downloaded to our customer’s
computer from our server and runs in the customer’s browser. This browser-based software provides
real-time client-side editing capabilities plus extensive system scalability. A wide variety of layouts,
color schemes and fonts are provided and over 70,000 high quality photographs and illustrations are
currently available for use by customers in product design. Customers can also upload their own
images and logos for incorporation into their product designs.
Our Internet-based, remote, real-time, co-creativity and project management application and
database enables customers and Vistaprint design agents to cooperatively design a product across the
Internet in real-time, while simultaneously engaging in voice communication.
Our Internet-based website design and layout tool enables customers with no experience in
creating websites to quickly design and publish a website. The interface provides customers with the
ability to update their content in a simple editing environment that closely mimics what the website will
look like when published. Some of the features that customers can add to their website using this tool
include images, maps, credit-card payment processing, downloadable files and contact forms.
Customers looking to improve their ranking among search engines can modify their content and search
keywords through a simple interface. Customers can change their website design on-the-fly and can
choose from hundreds of different templates categorized by industry and style. In addition, we offer a
platform for customers to self-manage e-mail marketing solutions for their business.
Pre-Press and Print Production Technologies
DrawDocs is our automated pre-printing press technology that prepares customer documents
received over the Internet for high-resolution printing. DrawDocs ensures that the high-resolution
press-ready version of the customer’s design will produce a printed product that is exactly like the
graphic design that was displayed in the customer’s Internet browser.
Our VistaBridge technology allows us to efficiently store, process and aggregate tens of
thousands of Internet orders every day. The system automates the workflow into our high-volume
production facilities by using complex algorithms to aggregate pending individual print jobs having
similar printing parameters and combine the compatible orders into a single production run or set of
homogenous production runs. The technology calculates the optimal allocation of print orders that will
result in the lowest production cost but still ensure on-time delivery. In our fiscal year ended June 30,
2009 we averaged in excess of 41,000 orders per day and orders often contain multiple customized
items, which can result in more than 100,000 individual stored items awaiting production. Our
aggregation software regularly scans these pending jobs and analyzes a variety of production
characteristics, including quantity, type and format of raw material, color versus black and white, single
or double-sided print, delivery date, shipping location, type of production system being used and type
of product. For printed products, the VistaBridge software then automatically aggregates orders with
similar production characteristics from multiple customers into a single document image that is
transferred to either a digital press or to an automated plating system that produces offset printing
plates. For example, in the case of business cards being printed on large offset presses, up to 143
separate customer orders can be simultaneously printed as a single aggregated print file.
Viper is our workflow and production management software for tracking and managing our
worldwide production facilities on a networked basis. Viper monitors and manages bar-code driven
production batch and order management, pick and pack operations, and addressing and shipping of
orders.
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