Vistaprint 2009 Annual Report Download - page 14

Do It Yourself Service and Assisted Service
Our easy to use on-line tools and design software allow customers to create their own marketing
products. English and German-speaking customers can also call our creative services toll-free
telephone numbers and purchase design and copyright services from our trained graphic designers
and copywriters.
Lowest Price and Satisfaction Guarantees
We demonstrate our confidence in the quality and pricing of our products by offering an
unconditional lowest price guarantee on many of our products and an unconditional guarantee of
customer satisfaction.
Our Growth Strategy
Our long-term goal is to continue to grow profitably and become the leading online provider of
small business marketing solutions. We believe that the strength of our solution gives us the
opportunity not only to capture an increasing share of the existing printing needs in our targeted
markets, but also to address marketing services demand by making available to our customers cost-
effective solutions to grow their businesses. In order to accomplish this objective, we intend to execute
on the following:
Provide “All Things Marketing” for Small Business
We believe our customers currently spend only a small portion of their annual budget for
marketing products and services with us. By expanding the scope of our services and by improving the
quality and selection of our products and services along with the customer experience, we intend to
increase the amount of money our customers spend with us each year. During fiscal year 2009, we
added email marketing services, banners, key chains, mouse pads, tote bags, and other offerings. We
plan to continue to expand and enhance our product and service offerings in order to provide a greater
selection to our existing customers and to attract customers seeking different products and services.
Additionally, by continuing to improve our customer acquisition and retention marketing programs, our
customer support and design services, and our value proposition, we intend to increase the number of
products purchased by each customer.
Expand Global Reach
For the fiscal year ended June 30, 2009, revenue generated from non-United States websites
accounted for approximately 39% of our total revenue. We believe that we have significant opportunity
to expand our revenue both in the countries we currently service and in additional countries worldwide.
We opened an office in Barcelona, Spain in January 2007 to focus on the implementation of our
European growth initiatives. Our North American operations in Lexington, Massachusetts and our
European operations in Barcelona, Spain, support our global growth opportunities. We also serve
Australia, New Zealand and Japan from these locations. We intend to continue expansion of our global
marketing efforts and customer service capabilities. In addition, we intend to further extend our
geographic and international scope by continuing to introduce localized websites in different countries
and languages and by offering graphic design content specific to local markets.
Home & Family
Although we expect to maintain our primary focus on the small business market, we believe that
our customer support, sales and design services, and low costs are differentiating factors that make
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