Unilever 2010 Annual Report Download - page 13

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Report of the Directors About Unilever
10 Unilever Annual Report and Accounts 2010
Our ambition
Our Compass strategy sets out our ambition. It is to double the
size of Unilever while reducing our environmentalfootprint.
This is an audacious goal which has energised our
people and builds on our heritage of combining social
mission with commercial success. We are one of
thefirst consumer goods companies which has set
itself the objective ofdecoupling growth from
environmental impact. TheUnilever Sustainable Living
Plan sets out specific commitments to reducing our
environmental footprint while increasing the social
benefit arising from our activities (see page 20).
The Compass has invigorated and aligned the
organisation. It balances bolder long-term aspirations
with a higher focus on execution andresults delivery. Environmental impact
€80bn
€40bn
€44bn
Unilever brand
On any given day, 2 billion people use aUnilever product.
Thesemultiple small actions add up to make abigdifference
totheir lives, the lives of others and to the planet. As consumers
become more aware of the impact they have on the world
through their daily choices and habits, they want to know more
about the company behind their favourite brands. This is why
we have added the Unilever name and logo to our products and
advertising, which will extend to all countries in 2011, andwe are
starting to talk more about what we do as acompany and the
positive impacts we have.